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Record Nr. |
UNINA9910969035803321 |
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Autore |
Greenspan Benn |
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Titolo |
Health care marketing / / guest editor, Benn Greenspan |
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Pubbl/distr/stampa |
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Bradford, England, : Emerald Group Publishing, c2002 |
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Emerald Group Publishing Ltd |
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ISBN |
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9786610479238 |
9781845446703 |
1845446704 |
9781280479403 |
128047940X |
9781845446895 |
1845446895 |
9781280479236 |
128047923X |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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1 online resource (95 pages) |
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Collana |
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Journal of consumer marketing ; ; .19, no. 7 |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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Marketing |
Medical care - Marketing |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Bibliographic Level Mode of Issuance: Monograph |
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Nota di contenuto |
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Contents -- Abstracts and keywords -- Editorial comment -- Guest editorial -- Loyalty strategy development using applied member-cohort segmentation -- Primary care physicians' attitudes toward direct-to-consumer advertising of prescription drugs: still crazy after all these years -- Patient/enrollee satisfaction with healthcare and health plan -- Buyer beliefs, attitudes and behaviour: foods with therapeutic claims -- Using data mining/data repository methods to identify marketing opportunities in health care -- The American Hospital Association's Annual Survey of Hospitals: a critical appraisal -- Internet currency -- A note from the publisher -- Index to volume 19, 2002 -- Call for papers. |
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Sommario/riassunto |
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About the guest editor. Benn Greenspan has been the President and CEO of the Sinai Health System since January 1991. He held numerous |
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