LEADER 02816nam 2200625Ia 450 001 9910969035803321 005 20250414120728.0 010 $a9786610479238 010 $a9781845446703 010 $a1845446704 010 $a9781280479403 010 $a128047940X 010 $a9781845446895 010 $a1845446895 010 $a9781280479236 010 $a128047923X 035 $a(CKB)3710000001409217 035 $a(MiAaPQ)EBC232242 035 $a(Au-PeEL)EBL232242 035 $a(CaPaEBR)ebr10052729 035 $a(CaONFJC)MIL47923 035 $a(OCoLC)133166048 035 $a(EXLCZ)993710000001409217 100 $a20000815d2002 uy 0 101 0 $aeng 135 $aurcn||||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 00$aHealth care marketing /$fguest editor, Benn Greenspan 205 $a1st ed. 210 $aBradford, England $cEmerald Group Publishing$dc2002 210 $cEmerald Group Publishing Ltd 215 $a1 online resource (95 pages) 225 0 $aJournal of consumer marketing ;$v.19, no. 7 300 $aBibliographic Level Mode of Issuance: Monograph 311 08$a9780861767588 311 08$a0861767586 327 $aContents -- Abstracts and keywords -- Editorial comment -- Guest editorial -- Loyalty strategy development using applied member-cohort segmentation -- Primary care physicians' attitudes toward direct-to-consumer advertising of prescription drugs: still crazy after all these years -- Patient/enrollee satisfaction with healthcare and health plan -- Buyer beliefs, attitudes and behaviour: foods with therapeutic claims -- Using data mining/data repository methods to identify marketing opportunities in health care -- The American Hospital Association's Annual Survey of Hospitals: a critical appraisal -- Internet currency -- A note from the publisher -- Index to volume 19, 2002 -- Call for papers. 330 $aAbout the guest editor. Benn Greenspan has been the President and CEO of the Sinai Health System since January 1991. He held numerous positions within the growing Sinai Health System for 15 years before he became the CEO. During his tenure as CEO, Mount Sinai Hospital won the Foster McGaw prize - the industry's national award for creative and effective community health service. 517 $aJournal of Consumer Marketing 606 $aMarketing 606 $aMedical care$xMarketing 615 0$aMarketing. 615 0$aMedical care$xMarketing. 676 $a362.10688 700 $aGreenspan$b Benn$01812461 701 $aGreenspan$b Benn$01812461 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910969035803321 996 $aHealth care marketing$94364895 997 $aUNINA