Tourism Marketing in Western Europe
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| Autore: |
Boukas Nikolaos
|
| Titolo: |
Tourism Marketing in Western Europe
|
| Pubblicazione: | Oxford : , : CAB International, , 2021 |
| ©2022 | |
| Edizione: | 1st ed. |
| Descrizione fisica: | 1 online resource (282 pages) |
| Disciplina: | 338.4791094 |
| Soggetto topico: | Turisme - Màrqueting |
| Soggetto genere / forma: | Llibres electrònics |
| Altri autori: |
StylidisDimitrios
AndriotisKonstantinos
Arcos-PumarolaJordi
PernasJesús Barreal
BauschThomas
BorgesBernardo
CalzaFrancesco
ChoeJacey
Conill-TetuàMarta
|
| Nota di contenuto: | Intro -- CABI Regional Tourism Series -- Title -- Copyright -- Contents -- Contributors -- Introduction -- 1. How Does Internet of Things (IoT) Affect Travel Experience? -- 2. Young British Tourists' Tourism-related Information Sources -- 3. DMOs and Tourism Marketing Channels in Centre of Portugal -- 4. New Tourism Experiences and Mature Destinations: The Role of Participatory Planning in Repositioning a Southern Italy Destination -- 5. Comparison of International Tourist Profiles in the Spanish Wine and Olive Oil PDOs -- 6. Managing Hybrid Destinations: Challenges and Lessons from the Alps -- 7. Diversifying and Enhancing Mountainous Destinations through Rural Tourism: The Case of Kalavrita, Greece -- 8. US Tourists' Food Neophobia and Their Local Food Experiences in France and Italy -- 9. Nazi Past and Destination Image: The Case of Linz, Austria -- 10. Being Online Off the Beaten Track: Rhythms of Connectivity and User-generated Content in the Marketing of Greenland -- 11. Promoting Intangible Cultural Heritage through Social Networks: A Case Study of the Fête De l'Ours in France -- Conclusion -- Index -- Backcover. |
| Sommario/riassunto: | This book looks at contemporary marketing tools utilised by various Western-European countries. It presents case studies on how tourism marketing in this region has been handled and evolved in an era of contradictory forces such as competitiveness versus sustainability, locality versus globalisation, maturity versus new product development. |
| Titolo autorizzato: | Tourism Marketing in Western Europe |
| ISBN: | 9781789248760 |
| 1789248760 | |
| 9781789248777 | |
| 1789248779 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910760493503321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |
Serie:
CABI Regional Tourism Series