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Record Nr. |
UNINA9910760493503321 |
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Autore |
Boukas Nikolaos |
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Titolo |
Tourism Marketing in Western Europe |
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Pubbl/distr/stampa |
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Oxford : , : CAB International, , 2021 |
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©2022 |
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ISBN |
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1-78924-876-0 |
1-78924-877-9 |
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Descrizione fisica |
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1 online resource (282 pages) |
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Collana |
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CABI Regional Tourism Series |
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Altri autori (Persone) |
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StylidisDimitrios |
AndriotisKonstantinos |
Arcos-PumarolaJordi |
PernasJesús Barreal |
BauschThomas |
BorgesBernardo |
CalzaFrancesco |
ChoeJacey |
Conill-TetuàMarta |
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Disciplina |
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Soggetti |
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Turisme - Màrqueting |
Llibres electrònics |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Sommario/riassunto |
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This book looks at contemporary marketing tools utilised by various Western-European countries. It presents case studies on how tourism marketing in this region has been handled and evolved in an era of contradictory forces such as competitiveness versus sustainability, locality versus globalisation, maturity versus new product development. |
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