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Record Nr. |
UNINA9910760493503321 |
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Autore |
Boukas Nikolaos |
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Titolo |
Tourism Marketing in Western Europe |
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Pubbl/distr/stampa |
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Oxford : , : CAB International, , 2021 |
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©2022 |
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ISBN |
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9781789248760 |
1789248760 |
9781789248777 |
1789248779 |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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1 online resource (282 pages) |
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Collana |
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CABI Regional Tourism Series |
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Altri autori (Persone) |
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StylidisDimitrios |
AndriotisKonstantinos |
Arcos-PumarolaJordi |
PernasJesús Barreal |
BauschThomas |
BorgesBernardo |
CalzaFrancesco |
ChoeJacey |
Conill-TetuàMarta |
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Disciplina |
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Soggetti |
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Turisme - Màrqueting |
Llibres electrònics |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di contenuto |
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Intro -- CABI Regional Tourism Series -- Title -- Copyright -- Contents -- Contributors -- Introduction -- 1. How Does Internet of Things (IoT) Affect Travel Experience? -- 2. Young British Tourists' Tourism-related Information Sources -- 3. DMOs and Tourism Marketing Channels in Centre of Portugal -- 4. New Tourism Experiences and Mature Destinations: The Role of Participatory Planning in Repositioning a Southern Italy Destination -- 5. Comparison of International Tourist Profiles in the Spanish Wine and Olive Oil PDOs -- 6. Managing Hybrid Destinations: Challenges and Lessons from the Alps -- 7. Diversifying and Enhancing Mountainous Destinations through Rural Tourism: The |
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