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101 0 $aeng
135   $aurcnu||||||||
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aTourism Marketing in Western Europe
205   $a1st ed.
210  1$aOxford :$cCAB International,$d2021.
210  4$d©2022.
215   $a1 online resource (282 pages)
225 1 $aCABI Regional Tourism Series
311 08$aPrint version: Boukas, Nikolaos Tourism Marketing in Western Europe Oxford : CAB International,c2021 9781789248753 
327   $aIntro -- CABI Regional Tourism Series -- Title -- Copyright -- Contents -- Contributors -- Introduction -- 1. How Does Internet of Things (IoT) Affect Travel Experience? -- 2. Young British Tourists' Tourism-related Information Sources -- 3. DMOs and Tourism Marketing Channels in Centre of Portugal -- 4. New Tourism Experiences and Mature Destinations: The Role of Participatory Planning in Repositioning a Southern Italy Destination -- 5. Comparison of International Tourist Profiles in the Spanish Wine and Olive Oil PDOs -- 6. Managing Hybrid Destinations: Challenges and Lessons from the Alps -- 7. Diversifying and Enhancing Mountainous Destinations through Rural Tourism: The Case of Kalavrita, Greece -- 8. US Tourists' Food Neophobia and Their Local Food Experiences in France and Italy -- 9. Nazi Past and Destination Image: The Case of Linz, Austria -- 10. Being Online Off the Beaten Track: Rhythms of Connectivity and User-generated Content in the Marketing of Greenland -- 11. Promoting Intangible Cultural Heritage through Social Networks: A Case Study of the Fête De l'Ours in France -- Conclusion -- Index -- Backcover.
330   $aThis book looks at contemporary marketing tools utilised by various Western-European countries. It presents case studies on how tourism marketing in this region has been handled and evolved in an era of contradictory forces such as competitiveness versus sustainability, locality versus globalisation, maturity versus new product development.
410  0$aCABI Regional Tourism Series
606   $aTurisme$xMàrqueting$2lemac
608   $aLlibres electrònics$2tgfc
615  7$aTurisme$xMàrqueting.
676   $a338.4791094
700   $aBoukas$b Nikolaos$01439423
701   $aStylidis$b Dimitrios$01439380
701   $aAndriotis$b Konstantinos$01439378
701   $aArcos-Pumarola$b Jordi$01439424
701   $aPernas$b Jesús Barreal$01439425
701   $aBausch$b Thomas$0544774
701   $aBorges$b Bernardo$01439426
701   $aCalza$b Francesco$0339390
701   $aChoe$b Jacey$01439427
701   $aConill-Tetuà$b Marta$01439428
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910760493503321
996   $aTourism Marketing in Western Europe$93601605
997   $aUNINA