03340nam 22006133 450 991076049350332120230201163525.09781789248760178924876097817892487771789248779(MiAaPQ)EBC6801995(Au-PeEL)EBL6801995(CKB)19410729700041(OCoLC)1285171468(Perlego)3047083(EXLCZ)991941072970004120211117d2021 uy 0engurcnu||||||||txtrdacontentcrdamediacrrdacarrierTourism Marketing in Western Europe1st ed.Oxford :CAB International,2021.©2022.1 online resource (282 pages)CABI Regional Tourism SeriesPrint version: Boukas, Nikolaos Tourism Marketing in Western Europe Oxford : CAB International,c2021 9781789248753 Intro -- CABI Regional Tourism Series -- Title -- Copyright -- Contents -- Contributors -- Introduction -- 1. How Does Internet of Things (IoT) Affect Travel Experience? -- 2. Young British Tourists' Tourism-related Information Sources -- 3. DMOs and Tourism Marketing Channels in Centre of Portugal -- 4. New Tourism Experiences and Mature Destinations: The Role of Participatory Planning in Repositioning a Southern Italy Destination -- 5. Comparison of International Tourist Profiles in the Spanish Wine and Olive Oil PDOs -- 6. Managing Hybrid Destinations: Challenges and Lessons from the Alps -- 7. Diversifying and Enhancing Mountainous Destinations through Rural Tourism: The Case of Kalavrita, Greece -- 8. US Tourists' Food Neophobia and Their Local Food Experiences in France and Italy -- 9. Nazi Past and Destination Image: The Case of Linz, Austria -- 10. Being Online Off the Beaten Track: Rhythms of Connectivity and User-generated Content in the Marketing of Greenland -- 11. Promoting Intangible Cultural Heritage through Social Networks: A Case Study of the Fête De l'Ours in France -- Conclusion -- Index -- Backcover.This book looks at contemporary marketing tools utilised by various Western-European countries. It presents case studies on how tourism marketing in this region has been handled and evolved in an era of contradictory forces such as competitiveness versus sustainability, locality versus globalisation, maturity versus new product development.CABI Regional Tourism SeriesTurismeMàrquetinglemacLlibres electrònicstgfcTurismeMàrqueting.338.4791094Boukas Nikolaos1439423Stylidis Dimitrios1439380Andriotis Konstantinos1439378Arcos-Pumarola Jordi1439424Pernas Jesús Barreal1439425Bausch Thomas544774Borges Bernardo1439426Calza Francesco339390Choe Jacey1439427Conill-Tetuà Marta1439428MiAaPQMiAaPQMiAaPQBOOK9910760493503321Tourism Marketing in Western Europe3601605UNINA