02043nam 22005413 450 991076049350332120230201163525.01-78924-876-01-78924-877-9(MiAaPQ)EBC6801995(Au-PeEL)EBL6801995(CKB)19410729700041(EXLCZ)991941072970004120211117d2021 uy 0engurcnu||||||||txtrdacontentcrdamediacrrdacarrierTourism Marketing in Western EuropeOxford :CAB International,2021.©2022.1 online resource (282 pages)CABI Regional Tourism SeriesPrint version: Boukas, Nikolaos Tourism Marketing in Western Europe Oxford : CAB International,c2021 9781789248753 This book looks at contemporary marketing tools utilised by various Western-European countries. It presents case studies on how tourism marketing in this region has been handled and evolved in an era of contradictory forces such as competitiveness versus sustainability, locality versus globalisation, maturity versus new product development.CABI Regional Tourism SeriesTurismeMàrquetinglemacLlibres electrònicstgfcTurismeMàrqueting338.4791094Boukas Nikolaos1439423Stylidis Dimitrios1439380Andriotis Konstantinos1439378Arcos-Pumarola Jordi1439424Pernas Jesús Barreal1439425Bausch Thomas544774Borges Bernardo1439426Calza Francesco339390Choe Jacey1439427Conill-Tetuà Marta1439428MiAaPQMiAaPQMiAaPQBOOK9910760493503321Tourism Marketing in Western Europe3601605UNINA