Ethical marketing and the new consumer / / Chris Arnold

• Autore: Arnold Chris
• Pubblicazione: Chichester, U.K., : Wiley, 2009
• Edizione: 1st ed.
• Descrizione fisica: 1 online resource (xv, 272 pages) : illustrations
• Disciplina: 658.8
• Soggetto topico: Marketing - Moral and ethical aspects; New Age consumers
• Note generali: Description based upon print version of record.
• Nota di bibliografia: Includes bibliographical references and index.
• Nota di contenuto: The power of brand ethos -- Ethical : reality or a brand image? -- Churn and the disposable society -- Bad tasting medicine -- It's not what you say but what you do -- Brand terrorism -- Survival and security -- Engaging the consumer, sharing responsibility -- Finding reasons to buy -- Research and surveys -- The business and religion of ethics -- Fairtrade -- Food waste and recycling -- Recycling for resale -- Turning recycling into good marketing -- The ethical sphere -- Language and persuasion -- How to be a creative marketer -- Fat and fit : obesity and health -- Selling ethical behaviour -- From brand values to brand value -- Fast fashion -- Washing green -- Green insurance and finance.
• Sommario/riassunto: Ethical marketing isn't just about environmentalism, it's far bigger than that. This book challenges a lot of conventional thinking and introduces you to a wider range of ethics and the many types of ethical consumers. --from publisher description.
• Titolo autorizzato: Ethical marketing and the new consumer
• ISBN: 9780470682777; 0470682779; 9780470685464; 0470685468; 9781119206514; 1119206510; 9781282483101; 1282483102; 9786612483103; 6612483105
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910139490203321
• Lo trovi qui: Univ. Federico II