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[null,"1.","Record Nr.",null,"UNINA9910139490203321"]
[null,null,"Autore",null,"Arnold Chris"]
[null,null,"Titolo",null,"Ethical marketing and the new consumer / / Chris Arnold"]
[null,null,"Pubbl/distr/stampa",null,"Chichester, U.K., : Wiley, 2009"]
[null,null,"ISBN",null,"9780470682777"]
[{"$nulls":4},"0470682779"]
[{"$nulls":4},"9780470685464"]
[{"$nulls":4},"0470685468"]
[{"$nulls":4},"9781119206514"]
[{"$nulls":4},"1119206510"]
[{"$nulls":4},"9781282483101"]
[{"$nulls":4},"1282483102"]
[{"$nulls":4},"9786612483103"]
[{"$nulls":4},"6612483105"]
[null,null,"Edizione",null,"[1st ed.]"]
[null,null,"Descrizione fisica",null,"1 online resource (xv, 272 pages) : illustrations"]
[null,null,"Disciplina",null,"658.8"]
[null,null,"Soggetti",null,"Marketing - Moral and ethical aspects"]
[{"$nulls":4},"New Age consumers"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,"Nota di contenuto",null,"The power of brand ethos -- Ethical : reality or a brand image? -- Churn and the disposable society -- Bad tasting medicine -- It's not what you say but what you do -- Brand terrorism -- Survival and security -- Engaging the consumer, sharing responsibility -- Finding reasons to buy -- Research and surveys -- The business and religion of ethics -- Fairtrade -- Food waste and recycling -- Recycling for resale -- Turning recycling into good marketing -- The ethical sphere -- Language and persuasion -- How to be a creative marketer -- Fat and fit : obesity and health -- Selling ethical behaviour -- From brand values to brand value -- Fast fashion -- Washing green -- Green insurance and finance."]
[null,null,null,"Sommario/riassunto","Ethical marketing isn't just about environmentalism, it's far bigger than that. This book challenges a lot of conventional thinking and introduces you to a wider range of ethics and the many types of ethical consumers. --from publisher description."]