LEADER 03033nam  2200721 a 450 
001 9910139490203321
005 20200520144314.0
010   $a9780470682777$bebook
010   $a0470682779$bebook
010   $a9780470685464$bePub
010   $a0470685468$bePub
010   $a9781119206514$bebook
010   $a1119206510$bebook
010   $a9781282483101
010   $a1282483102
010   $a9786612483103
010   $a6612483105
035   $a(CKB)2550000000006585
035   $a(EBL)480454
035   $a(OCoLC)667576259
035   $a(SSID)ssj0000359560
035   $a(PQKBManifestationID)11269271
035   $a(PQKBTitleCode)TC0000359560
035   $a(PQKBWorkID)10317278
035   $a(PQKB)10784120
035   $a(MiAaPQ)EBC480454
035   $a(Au-PeEL)EBL480454
035   $a(CaPaEBR)ebr10361085
035   $a(CaONFJC)MIL248310
035   $a(OCoLC)656140895
035   $a(PPN)156739925
035   $a(OCoLC)276340579
035   $a(FINmELB)ELB178542
035   $a(Perlego)1007873
035   $a(EXLCZ)992550000000006585
100   $a20090528d2009      uy         0
101 0 $aeng
135   $aurcn#---auuuu
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aEthical marketing and the new consumer /$fChris Arnold
205   $a1st ed.
210   $aChichester, U.K. $cWiley$d2009
215   $a1 online resource (xv, 272 pages) $cillustrations
300   $aDescription based upon print version of record.
311 0 $a9780470743027 
320   $aIncludes bibliographical references and index.
327   $aThe power of brand ethos -- Ethical : reality or a brand image? -- Churn and the disposable society -- Bad tasting medicine -- It's not what you say but what you do -- Brand terrorism -- Survival and security -- Engaging the consumer, sharing responsibility -- Finding reasons to buy -- Research and surveys -- The business and religion of ethics -- Fairtrade -- Food waste and recycling -- Recycling for resale -- Turning recycling into good marketing -- The ethical sphere -- Language and persuasion -- How to be a creative marketer -- Fat and fit : obesity and health -- Selling ethical behaviour -- From brand values to brand value -- Fast fashion -- Washing green -- Green insurance and finance.
330   $aEthical marketing isn't just about environmentalism, it's far bigger than that. This book challenges a lot of conventional thinking and introduces you to a wider range of ethics and the many types of ethical consumers. --from publisher description.
606   $aMarketing$xMoral and ethical aspects
606   $aNew Age consumers
615  0$aMarketing$xMoral and ethical aspects.
615  0$aNew Age consumers.
676   $a658.8
700   $aArnold$b Chris$0927564
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910139490203321
996   $aEthical marketing and the new consumer$92083997
997   $aUNINA