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1. |
Record Nr. |
UNIORUON00341734 |
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Autore |
BALBERT, Peter |
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Titolo |
D.H. Lawrence and the phallic imagination : essays on sexual identity and feminist misreading / Peter Balbert |
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Pubbl/distr/stampa |
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Basingstoke, : Macmillan, 1989 |
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ISBN |
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Descrizione fisica |
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Disciplina |
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Soggetti |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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2. |
Record Nr. |
UNINA9910139490203321 |
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Autore |
Arnold Chris |
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Titolo |
Ethical marketing and the new consumer / / Chris Arnold |
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Pubbl/distr/stampa |
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Chichester, U.K., : Wiley, 2009 |
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ISBN |
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9780470682777 |
0470682779 |
9780470685464 |
0470685468 |
9781119206514 |
1119206510 |
9781282483101 |
1282483102 |
9786612483103 |
6612483105 |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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1 online resource (xv, 272 pages) : illustrations |
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Disciplina |
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Soggetti |
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Marketing - Moral and ethical aspects |
New Age consumers |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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The power of brand ethos -- Ethical : reality or a brand image? -- Churn and the disposable society -- Bad tasting medicine -- It's not what you say but what you do -- Brand terrorism -- Survival and security -- Engaging the consumer, sharing responsibility -- Finding reasons to buy -- Research and surveys -- The business and religion of ethics -- Fairtrade -- Food waste and recycling -- Recycling for resale -- Turning recycling into good marketing -- The ethical sphere -- Language and persuasion -- How to be a creative marketer -- Fat and fit : obesity and health -- Selling ethical behaviour -- From brand values to brand value -- Fast fashion -- Washing green -- Green insurance and finance. |
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Sommario/riassunto |
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Ethical marketing isn't just about environmentalism, it's far bigger than that. This book challenges a lot of conventional thinking and introduces you to a wider range of ethics and the many types of ethical consumers. --from publisher description. |
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