Info
- Utilizzare la checkbox di selezione a fianco di ciascun documento per attivare le funzionalità di stampa, invio email, download nei formati disponibili del (i) record.
Philosophie und kleine Geschichte der Marke [[electronic resource] ] : Marken als individuelle und kollektive Sinnstifter / / von Oliver Errichiello
| Philosophie und kleine Geschichte der Marke [[electronic resource] ] : Marken als individuelle und kollektive Sinnstifter / / von Oliver Errichiello |
| Autore | Errichiello Oliver |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2017 |
| Descrizione fisica | 1 online resource (91 pages) |
| Disciplina | 658.827 |
| Soggetto topico |
Branding (Marketing)
Branding |
| ISBN | 3-658-17653-9 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Nota di contenuto | Was ist und warum Marke? -- Eine kleine und kurze Geschichte von Marke und Werbung.- Die Marke als sozialer Gegenstand -- 13 Gründe, warum das 21. Jahrhundert die Marke braucht. . |
| Record Nr. | UNINA-9910483029903321 |
Errichiello Oliver
|
||
| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Political Marketing and Management in Ghana [[electronic resource] ] : A New Architecture / / edited by Kobby Mensah
| Political Marketing and Management in Ghana [[electronic resource] ] : A New Architecture / / edited by Kobby Mensah |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2017 |
| Descrizione fisica | 1 online resource (207 pages) : illustrations, tables |
| Disciplina | 320.60941 |
| Collana | Palgrave Studies in Political Marketing and Management |
| Soggetto topico |
Leadership
Branding (Marketing) Elections Internet marketing Industrial management Business Strategy/Leadership Branding Electoral Politics Online Marketing/Social Media Media Management |
| ISBN | 3-319-57373-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Political Marketing and Management: A New Architecture; Kobby Mensah -- 2. Political Communication and Public Relations in the Ghanaian Media: Building an Emotional Environment with Propaganda; James Abugre -- 3.Change in Party Leadership, Party Brand Image and Voter Choice; Kobby Mensah -- 4. Political Party Branding and Voter Choice in Ghana; Bedman Narteh, Kobby Mensah and Joyce Nyanzu -- 5. Political Financing and Fund-Raising in Ghana; Ibrahim Bedi -- 6. Political Party Financing and Reporting in Ghana: Practitioner Perspectives; Hon. Alban S. K. Bagbin and Albert Ahenkan -- 7. Voter Motivations in a Developing Democracy; A Marketing Perspective; Anas Sulemana, E.Y Tweneboah-Koduah and Kobby Mensah -- 8. Political Management and Human Resources Practices of Political Parties in Ghana; James Abugre -- 9. Exploring the Prospects and Limits of Modern Democracy in Africa: The Role of Leaders; Kwasi Dartey-Baah -- 10. Conclusion; Kobby Mensah. |
| Record Nr. | UNINA-9910254917803321 |
| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Pop-up Retailing [[electronic resource] ] : Managerial and Strategic Perspectives / / by Gary Warnaby, Charlotte Shi
| Pop-up Retailing [[electronic resource] ] : Managerial and Strategic Perspectives / / by Gary Warnaby, Charlotte Shi |
| Autore | Warnaby Gary |
| Edizione | [1st ed. 2018.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2018 |
| Descrizione fisica | 1 online resource (VII, 97 p. 16 illus., 13 illus. in color.) |
| Disciplina | 658.87 |
| Collana | SpringerBriefs in Business |
| Soggetto topico |
Trade
Business Commerce Sales management Customer relations—Management Branding (Marketing) Sales/Distribution Customer Relationship Management Branding |
| ISBN | 3-319-71374-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910298182203321 |
|
Warnaby Gary
|
||
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The Power of Communicating the Family Firm Status [[electronic resource] ] : The Positive Effect of Family Firms as a Brand on Consumer Buying Behavior and Consumer Happiness / / by Margarete Rosina
| The Power of Communicating the Family Firm Status [[electronic resource] ] : The Positive Effect of Family Firms as a Brand on Consumer Buying Behavior and Consumer Happiness / / by Margarete Rosina |
| Autore | Rosina Margarete |
| Edizione | [1st ed. 2018.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2018 |
| Descrizione fisica | 1 online resource (XVIII, 188 p. 6 illus.) |
| Disciplina | 658.827 |
| Collana | Familienunternehmen und KMU |
| Soggetto topico |
Branding (Marketing)
Motivation research (Marketing) Branding Consumer Behavior |
| ISBN | 3-658-19699-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910298184203321 |
|
Rosina Margarete
|
||
| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The rational homo psychologicus : creating thoughtful businesses / / H. Y. Story
| The rational homo psychologicus : creating thoughtful businesses / / H. Y. Story |
| Autore | Story H. Y |
| Edizione | [1st ed. 2020.] |
| Pubbl/distr/stampa | Singapore : , : Springer Singapore : , : Imprint : Palgrave Macmillan, , 2020 |
| Descrizione fisica | 1 online resource (XVII, 185 p. 4 illus., 2 illus. in color.) |
| Disciplina | 658.827 |
| Soggetto topico |
Branding (Marketing)
International business enterprises Branding Asian Business Asian Economics |
| ISBN | 981-329-503-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. The Rational Homo Psychologicus: A Fundamental Assumption Revisited -- 2. The Value of Thoughtfulness? -- 3. The Growth of the Homo Psychologicus – Optimization Theory as a Replacement for Positioning Theory -- 4. 1000 Hamlets in the Evaluation of the Homo Psychologicus -- 5. BHI: A New Evaluation Methodology -- 6. How to Enhance the Health of the Homo Psychologicus in Practice? -- 7. We, the Rational Homo Psychologicus. |
| Record Nr. | UNINA-9910367252003321 |
|
Story H. Y
|
||
| Singapore : , : Springer Singapore : , : Imprint : Palgrave Macmillan, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Re-Modeling the Brand Purchase Funnel [[electronic resource] ] : Conceptualization and Empirical Application / / by Alexander Dierks
| Re-Modeling the Brand Purchase Funnel [[electronic resource] ] : Conceptualization and Empirical Application / / by Alexander Dierks |
| Autore | Dierks Alexander |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2017 |
| Descrizione fisica | 1 online resource (XVIII, 386 p. 22 illus., 2 illus. in color.) |
| Disciplina | 658.827 |
| Collana | Innovatives Markenmanagement |
| Soggetto topico |
Branding (Marketing)
Motivation research (Marketing) Branding Consumer Behavior |
| ISBN | 3-658-17822-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Consumer Behavior as a Challenge for Brand Management -- The Brand Purchase Funnel Model -- From the Traditional to a More Nuanced Brand Purchase Funnel -- Empirical Application of a Re-Modeled Brand Purchase Funnel. . |
| Record Nr. | UNINA-9910254909803321 |
|
Dierks Alexander
|
||
| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The Reign of the Customer [[electronic resource] ] : Customer-Centric Approaches to Improving Satisfaction / / by Claes Fornell, Forrest V. Morgeson III, G. Tomas M. Hult, David VanAmburg
| The Reign of the Customer [[electronic resource] ] : Customer-Centric Approaches to Improving Satisfaction / / by Claes Fornell, Forrest V. Morgeson III, G. Tomas M. Hult, David VanAmburg |
| Autore | Fornell Claes |
| Edizione | [1st ed. 2020.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2020 |
| Descrizione fisica | 1 online resource (217 pages) |
| Disciplina | 658.812 |
| Soggetto topico |
Motivation research (Marketing)
Leadership Branding (Marketing) Consumer Behavior Business Strategy/Leadership Branding |
| ISBN | 3-030-13562-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Defining Customer Satisfaction: A Strategic Company Asset? -- 2. Customer Expectations: What Do Your Customers Demand? -- 3. Perceived Quality: Does Performance Matter? -- 4. Perceived Value: Is It Really All About Price? -- 5. ACSI: Is Satisfaction Guaranteed? -- 6. Customer Complaints: Learning to Love Your Angry Customers -- 7. Customer Loyalty: Hey, Stick around for a While! -- 8. Satisfied Customers: An Asset Driving Financial Performance -- 9. Your Future: Opportunities for Customer Centricity and Satisfaction. |
| Record Nr. | UNINA-9910383846403321 |
|
Fornell Claes
|
||
| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Rethinking Luxury Fashion [[electronic resource] ] : The Role of Cultural Intelligence in Creative Strategy / / by Thomaï Serdari
| Rethinking Luxury Fashion [[electronic resource] ] : The Role of Cultural Intelligence in Creative Strategy / / by Thomaï Serdari |
| Autore | Serdari Thomaï |
| Edizione | [1st ed. 2020.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2020 |
| Descrizione fisica | 1 online resource (200 pages) : illustrations |
| Disciplina | 687.0688 |
| Collana | Palgrave Advances in Luxury |
| Soggetto topico |
Luxury goods industry
Branding (Marketing) Leadership Luxury Branding Business Strategy/Leadership |
| ISBN | 3-030-45301-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Defining Fashion, Luxury, and Luxury Fashion -- 2. Established Methods of classifying Luxury Fashion Brands -- 3. A New Method for the Classification of Luxury Fashion Brands -- 4. The Producers of “Newness” in Luxury Fashion -- 5. What Do We Really Consume through Luxury Fashion? -- 6. How Do We Consume Luxury Fashion? -- 7. A Close Look at Cultural Intelligence -- 8. Tim Morton’s Theory of Hyperobjects -- 9. Luxury Fashion Products Addressing Cultural Changes -- 10. Luxury Marketing Strategies Based on Cultural Intelligence -- 11. Conclusions. |
| Record Nr. | UNINA-9910427057503321 |
|
Serdari Thomaï
|
||
| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Signaling Family Firm Identity [[electronic resource] ] : Familiy Firm Identification and its Effects on Job Seekers’ Perceptions about a Potential Employer / / by Sandra Wolf
| Signaling Family Firm Identity [[electronic resource] ] : Familiy Firm Identification and its Effects on Job Seekers’ Perceptions about a Potential Employer / / by Sandra Wolf |
| Autore | Wolf Sandra |
| Edizione | [1st ed. 2018.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2018 |
| Descrizione fisica | 1 online resource (XVIII, 163 p. 17 illus.) |
| Disciplina | 659.2 |
| Collana | Familienunternehmen und KMU |
| Soggetto topico |
Branding (Marketing)
Personnel management Branding Human Resource Management |
| ISBN | 3-658-20672-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910298186703321 |
|
Wolf Sandra
|
||
| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Smart Technologies [[electronic resource] ] : Scope and Applications / / edited by K. B. Akhilesh, Dietmar P. F. Möller
| Smart Technologies [[electronic resource] ] : Scope and Applications / / edited by K. B. Akhilesh, Dietmar P. F. Möller |
| Edizione | [1st ed. 2020.] |
| Pubbl/distr/stampa | Singapore : , : Springer Singapore : , : Imprint : Springer, , 2020 |
| Descrizione fisica | 1 online resource (XVII, 405 p. 83 illus., 54 illus. in color.) |
| Disciplina | 658.514 |
| Soggetto topico |
Management
Industrial management Branding (Marketing) Entrepreneurship Innovation/Technology Management Branding |
| ISBN | 981-13-7139-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1: Introduction -- Chapter 2: Bitcoins as an Implementation of Blockchain and its Convergence with Internet of Things -- Chapter 3: Digital Masters: Blueprinting Digital Transformation -- Chapter 4: Smart Agriculture: A Tango between IOT-based Technologies and Agriculture Techniques -- Chapter 5: How Energy and Utility companies are Leveraging Industrial IoT in a Highly Competitive -- Chapter 6: Big Data Analytics as an Enabler in Smart Governance for the Future Smart Cities -- Chapter 7: A Study on Impact of Technology Intervention in the Field of Agriculture in India -- Chapter 8: Conceptualizing the Potential Role of IoT-enabled Monitoring System in Deterring Counterproductive Work Behavior -- Chapter 9: Implementing IoT in India – A Look at Macro Issues and a Framework for Recommendations -- Chapter 10: Role of UAV In Smartcities: Trends, Challenges and Business Perspectives -- Chapter 11: Exploring Connected Cars. |
| Record Nr. | UNINA-9910367251503321 |
| Singapore : , : Springer Singapore : , : Imprint : Springer, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Soggetto topico
-
Branding
(68)
- Branding (Marketing) (63)
- Consumer Behavior (23)
- Motivation research (Marketing) (23)
- Internet marketing (14)