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Experiment-Driven Product Development [[electronic resource] ] : How to Use a Data-Informed Approach to Learn, Iterate, and Succeed Faster / / by Paul Rissen
| Experiment-Driven Product Development [[electronic resource] ] : How to Use a Data-Informed Approach to Learn, Iterate, and Succeed Faster / / by Paul Rissen |
| Autore | Rissen Paul |
| Edizione | [1st ed. 2019.] |
| Pubbl/distr/stampa | Berkeley, CA : , : Apress : , : Imprint : Apress, , 2019 |
| Descrizione fisica | 1 online resource (XV, 129 p. 8 illus.) |
| Disciplina | 620.0042 |
| Soggetto topico |
Engineering design
User interfaces (Computer systems) Branding (Marketing) Leadership Production management Engineering Design User Interfaces and Human Computer Interaction Branding Business Strategy/Leadership Production |
| ISBN | 1-4842-5528-3 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910357837103321 |
Rissen Paul
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| Berkeley, CA : , : Apress : , : Imprint : Apress, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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From Single to Scale [[electronic resource] ] : How a Single Person, Small Business, or an Entrepreneur Can Grow Their Business to Profit / / by Michael Killen
| From Single to Scale [[electronic resource] ] : How a Single Person, Small Business, or an Entrepreneur Can Grow Their Business to Profit / / by Michael Killen |
| Autore | Killen Michael |
| Edizione | [1st ed. 2019.] |
| Pubbl/distr/stampa | Berkeley, CA : , : Apress : , : Imprint : Apress, , 2019 |
| Descrizione fisica | 1 online resource (221 pages) |
| Disciplina | 338.642 |
| Soggetto topico |
Leadership
New business enterprises Branding (Marketing) Small business Internet marketing Business Strategy/Leadership Start-Ups/Venture Capital Branding Small Business Online Marketing/Social Media |
| ISBN | 1-4842-3814-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1: Why You Need to Scale -- Chapter 2: What's Stopping You From Scaling? -- Chapter 3: Types of single person, scalable businesses -- Chapter 4: Developing a Scalable Product from What You've Got -- Chapter 5: Creating Content for a Scalable Product -- Chapter 6: Building a Larger Audience -- Chapter 7: Connecting More of That Audience to a Scalable Product -- Chapter 8: Why Process Is the Key to Scale -- Chapter 9: Outsourcing the Scalable Process -- Chapter 10: Growth Optimization -- Chapter 11: Profit and Money Management to Scale -- Chapter 12: Scale and Growth Are Just Around the Corner.-. |
| Record Nr. | UNINA-9910337784503321 |
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Killen Michael
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| Berkeley, CA : , : Apress : , : Imprint : Apress, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Frontiers of Sound in Design [[electronic resource] ] : A Guide for the Development of Product Identity Through Sounds / / by Doriana Dal Palù, Claudia De Giorgi, Beatrice Lerma, Eleonora Buiatti
| Frontiers of Sound in Design [[electronic resource] ] : A Guide for the Development of Product Identity Through Sounds / / by Doriana Dal Palù, Claudia De Giorgi, Beatrice Lerma, Eleonora Buiatti |
| Autore | Dal Palù Doriana |
| Edizione | [1st ed. 2018.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2018 |
| Descrizione fisica | 1 online resource (94 pages) |
| Disciplina | 745.2 |
| Collana | SpringerBriefs in Applied Sciences and Technology |
| Soggetto topico |
Acoustical engineering
Engineering design Branding (Marketing) Emotions Engineering Acoustics Engineering Design Branding Emotion |
| ISBN | 3-319-76870-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910299949603321 |
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Dal Palù Doriana
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| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Grundlagen der Markensoziologie [[electronic resource] ] : Die sozialen Prinzipien von Markenbildung und -führung in Theorie und Praxis / / von Alexander Deichsel, Oliver Errichiello, Arnd Zschiesche
| Grundlagen der Markensoziologie [[electronic resource] ] : Die sozialen Prinzipien von Markenbildung und -führung in Theorie und Praxis / / von Alexander Deichsel, Oliver Errichiello, Arnd Zschiesche |
| Autore | Deichsel Alexander |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2017 |
| Descrizione fisica | 1 online resource (240 pages) |
| Disciplina | 382.0943 |
| Soggetto topico |
Branding (Marketing)
Public relations Branding Corporate Communication/Public Relations |
| ISBN | 3-658-17421-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Record Nr. | UNINA-9910483564003321 |
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Deichsel Alexander
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| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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In Good Conscience [[electronic resource] ] : Do the Right Thing While Building a Profitable Business / / by Nicholas Ind, Oriol Iglesias
| In Good Conscience [[electronic resource] ] : Do the Right Thing While Building a Profitable Business / / by Nicholas Ind, Oriol Iglesias |
| Autore | Ind Nicholas |
| Edizione | [1st ed. 2022.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2022 |
| Descrizione fisica | 1 online resource (195 pages) |
| Disciplina | 658.827 |
| Soggetto topico |
Strategic planning
Leadership Business ethics Management Branding (Marketing) Business Strategy and Leadership Business Ethics Branding |
| ISBN | 3-031-09338-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1 Introducing Conscience: The Structure of the Book -- The Power of Conscience: From Wedgwood to Chocolonely -- Becoming Conscientious -- The Content -- 2 What Is Conscience? And Why Does It Matter? -- Defining Conscience -- Where Conscience Goes Wrong -- Why Conscience Matters -- Conclusion -- 3 The Business of Conscience -- Soneva: Integrating Conscience -- Soneva’s Slow Life -- Putting Conscience at the Core -- The Attributes of a Business with a Conscience -- Fair -- Open -- Responsible -- Becoming a Business with a Conscience -- Conclusion -- 4 Building a Driving Conscience -- The Corporate Purpose -- Unilever and the Three Levels of Purpose -- The Corporate Principles -- The Benefits of a Driving Conscience -- Driving Conscience -- Uncovering the Corporate Heritage -- Embracing Stakeholder Co-creation -- Conclusion -- 5 Embedding Conscience -- Conscience as a Strategic Guide: La Casa de Carlota -- Curating Conscience -- How Oda Curates Conscience -- How to Embed Conscience -- Embedding Conscience in Value Creation Processes -- Embedding Conscience into Targets and Metrics -- Embedding Conscience into Culture -- Conscience and Ecosystems of Change -- The Power of Power with: Embedding Conscience Through Participation -- Power with Diversity and Inclusion -- HP’s Commitment to Equality -- Conclusion -- 6 Fostering Conscientious Innovation -- Bringing Rest to the World: Conscientious Innovation at Auping -- Four Conscientious Innovation Strategies -- Built to Last: Slow but Agile Business Models -- Cowboys and Spaceships: Circular Business Models -- Repair, Resale and Rental: Extending Business Models -- Making Lives Better: Business Models with Social Impact -- The Three Enablers of a Conscientious Innovation Strategy -- Digitalization -- Servitization -- Co-creation -- Conclusion -- 7 Communicating and Demonstrating Conscience -- Helping Stakeholders Make Good Choices -- Know Your Audience -- Own the Issue -- Tell the Story -- Using Conscience as a Differentiator -- Conscientious Communication with Financial Audiences -- Conclusion -- 8 Leading with Conscience -- Strategic Paradoxes and Leadership Styles -- The Role of the Leader with a Conscience -- The Traits of Leaders with a Conscience -- How Can One Develop Leaders with a Conscience? -- Going Beyond the Leader of the Moment -- Conclusion -- 9 It’s Up to You -- Taking Responsibility -- Thinking Critically -- Practising Transparency -- Focusing on People -- How to Think Different -- Index. |
| Record Nr. | UNINA-9910616385403321 |
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Ind Nicholas
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| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2022 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Innovatives Brand Management [[electronic resource] ] : Wie Sie Marken in digitalen Zeiten organisieren, führen und optimieren / / von Günther Misof, Michael Schwarz
| Innovatives Brand Management [[electronic resource] ] : Wie Sie Marken in digitalen Zeiten organisieren, führen und optimieren / / von Günther Misof, Michael Schwarz |
| Autore | Misof Günther |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2017 |
| Descrizione fisica | 1 online resource (XXI, 186 S. 9 Abb.) |
| Disciplina | 658.827 |
| Soggetto topico |
Branding (Marketing)
Branding |
| ISBN | 3-658-17325-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Nota di contenuto | BRAND SNAPSHOT – EINE AKTUELLEN BEGRIFFSKLÄRUNG -- THE BRAND – VOM ZEICHEN ZUM ASSET -- Brand Management – Der Schlüssel zu einer erfolgreichen Markenführung -- Das große Ziel vor Augen: Brand Governance und Brand Orientation durchsetzen -- Marke beginnt innen: Die Organisation des Brand Managements über Change Management sicherstellen -- Neue Strukturen schaffen: Organisatorische Komponenten des Brand Managements -- Die neuen Strukturen aktivieren: Die Marke und ihr Management zum Leben erwecken -- Messen und optimieren: Vom Monitoring zur Brand Intelligence -- Pragmatisches Fazit: Erste Schritte auf dem Weg zu Brand Innovation -- FUTURE – TENDENZEN UND PERSPEKTIVEN DER MARKE UND IHRES MANAGEMENTS -- Marke und Globalisierung -- Zukunftsaspekte des Brand Managements. |
| Record Nr. | UNINA-9910484378103321 |
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Misof Günther
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| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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International Student Mobility and Access to Higher Education [[electronic resource] /] / by Or Shkoler, Edna Rabenu, Paul M.W. Hackett, Paul M. Capobianco
| International Student Mobility and Access to Higher Education [[electronic resource] /] / by Or Shkoler, Edna Rabenu, Paul M.W. Hackett, Paul M. Capobianco |
| Autore | Shkoler Or |
| Edizione | [1st ed. 2020.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2020 |
| Descrizione fisica | 1 online resource (246 pages) |
| Disciplina | 370.94 |
| Collana | Marketing and Communication in Higher Education |
| Soggetto topico |
Higher education
Branding (Marketing) School management and organization School administration Higher Education Branding Administration, Organization and Leadership |
| ISBN | 3-030-44139-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Defining international student mobility and higher education -- 2. Background and characteristics of international student mobility and access to higher education -- 3. The reasons for international student mobility -- 4. Marketing standpoints of international students -- 5. Recommendations and remedies. |
| Record Nr. | UNINA-9910410017303321 |
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Shkoler Or
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| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Interpretations of Luxury [[electronic resource] ] : Exploring the Consumer Perspective / / by Linda Lisa Maria Turunen
| Interpretations of Luxury [[electronic resource] ] : Exploring the Consumer Perspective / / by Linda Lisa Maria Turunen |
| Autore | Turunen Linda Lisa Maria |
| Edizione | [1st ed. 2018.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2018 |
| Descrizione fisica | 1 online resource (XIII, 191 p. 5 illus., 1 illus. in color.) |
| Disciplina | 650 |
| Collana | Palgrave Advances in Luxury |
| Soggetto topico |
Luxury goods industry
Branding (Marketing) Motivation research (Marketing) Trade Business Commerce Globalization Markets Luxury Branding Consumer Behavior Emerging Markets/Globalization |
| ISBN | 3-319-60870-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I. Fundamentals of Luxury- 1. Introduction -- 2. Concept of Luxury through the Lens of History -- 3. Evolution of Global Luxury Brands -- 4. Luxury Consumption and Consumption of Luxury Goods -- Part II. Interpreting the Luxuriousness of a Brand- 5. Defining Luxuriousness -- 6. Extended Product: Value in Use and Consumption -- 7. Perceived Authenticity -- 8. Perceived Uniqueness -- 9. Context Specificity of Luxuriousness -- 10. Conclusion: Reflections of Luxury. |
| Record Nr. | UNINA-9910298202203321 |
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Turunen Linda Lisa Maria
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| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Luxury brands in China and India [[electronic resource] /] / by Glyn Atwal, Douglas Bryson
| Luxury brands in China and India [[electronic resource] /] / by Glyn Atwal, Douglas Bryson |
| Autore | Atwal Glyn |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | London : , : Palgrave Macmillan UK : , : Imprint : Palgrave Macmillan, , 2017 |
| Descrizione fisica | 1 online resource (XVII, 256 p. 11 illus.) |
| Disciplina | 338 |
| Soggetto topico |
Industries
Branding (Marketing) International business enterprises Asia—Economic conditions Globalization Markets Internet marketing Branding Asian Business Emerging Markets/Globalization Online Marketing/Social Media |
| ISBN | 1-137-54715-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1. A New Reality -- Chapter 2. Luxury Dilemmas -- Chapter 3. The Aspirational Rich -- Chapter 4. The Super Rich -- Chapter 5. Faking Luxury -- Chapter 6. Giving Luxury -- Chapter 7. Digitally Rich -- Chapter 8. Responsible Luxury -- Chapter 9. Learning From Mistakes -- Chapter 10. A Luxury Footprint. |
| Record Nr. | UNINA-9910254908503321 |
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Atwal Glyn
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| London : , : Palgrave Macmillan UK : , : Imprint : Palgrave Macmillan, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Management of Shari’ah Compliant Businesses [[electronic resource] ] : Case Studies on Creation of Sustainable Value / / edited by Ezlika M. Ghazali, Dilip S. Mutum, Mamunur Rashid, Jashim U. Ahmed
| Management of Shari’ah Compliant Businesses [[electronic resource] ] : Case Studies on Creation of Sustainable Value / / edited by Ezlika M. Ghazali, Dilip S. Mutum, Mamunur Rashid, Jashim U. Ahmed |
| Edizione | [1st ed. 2019.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2019 |
| Descrizione fisica | 1 online resource (192 pages) |
| Disciplina | 332.1091767 |
| Collana | Management for Professionals |
| Soggetto topico |
Management
Financial services industry Branding (Marketing) Islam Financial Services Branding |
| ISBN | 3-030-10907-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction: Managing Shari'ah Compliant Businesses to Create Sustainable Value -- Islamic Financial Management: The Challenges and Potentials of Improving Access to Islamic Financial Services in Non-Muslim Countries: The Case of Australia -- The Role of Cash Waqf in Poverty Reduction: A Multi-Country Case Study -- A Case Study on Default of Islamic Financing Facilities: Malaysian Perspective -- Employee Provident Funds' Market Performance: The Case of Malaysia -- Function, Prospects, and Challenges of Shari'ah Based Banking: Islami Bank Bangladesh Limited -- Harmonisation of Shari'ah Screening in International Markets: The Case of Nigeria -- A Basic Comprehensive Accounting Package for Musharakah: Consolidation of Islamic and Conventional Practices -- Converting Turkish Agricultural Credit Cooperatives into Islamic Financial Institutions -- Islamic Marketing and Management: Cradling two Worlds - Tanamera -- Halal Dietary Supplement Products in Malaysia -- Impact, Perception and Challenges due to Halal Certification: The Case of Zulaikha Shop -- Was the Boycott of McDonald's Malaysia Religiously Motivated -- Cadbury and the Porcine DNA Crisis -- Can Siti Khadijah Telekung Overcome Cultural Differences in the UK? -- Halal Advertising on Facebook: A Case Study of Health and Beauty Products in Malaysia. |
| Record Nr. | UNINA-9910337790803321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Soggetto topico
-
Branding
(68)
- Branding (Marketing) (63)
- Consumer Behavior (23)
- Motivation research (Marketing) (23)
- Internet marketing (14)