Info
- Utilizzare la checkbox di selezione a fianco di ciascun documento per attivare le funzionalità di stampa, invio email, download nei formati disponibili del (i) record.
Effective advertising strategies for your business / / Cong Li
| Effective advertising strategies for your business / / Cong Li |
| Autore | Li Cong |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 |
| Descrizione fisica | 1 online resource (134 p.) |
| Disciplina | 658.802 |
| Collana | Marketing strategy collection |
| Soggetto topico |
Target marketing
Advertising |
| Soggetto non controllato |
advertising strategy
customization individualization personalization standardization targeting |
| ISBN | 1-60649-869-X |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. How does advertising function in general? -- 2. What are the three advertising strategies? -- 3. How does standardized advertising strategy work? -- 4. How does targeted advertising strategy work? -- 5. How does individualized advertising strategy work? -- 6. How to gather consumer insights for advertising -- 7. How to incorporate consumer insights into advertising -- 8. How to integrate different advertising strategies together -- Notes -- References -- Index. |
| Record Nr. | UNINA-9910817517203321 |
Li Cong
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Essential guide to marketing planning / / Marian Burk Wood
| Essential guide to marketing planning / / Marian Burk Wood |
| Autore | Wood Marian Burk |
| Edizione | [Fourth edition.] |
| Pubbl/distr/stampa | Harlow, England ; ; New York, United States : , : Pearson, , [2017] |
| Descrizione fisica | xxiii, 302p. : ill. (b&w) |
| Disciplina | 658.802 |
| Soggetto topico | Marketing - Planning |
| ISBN |
1-292-18638-0
1-292-11754-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover -- Brief Contents -- Contents -- Preface -- About the author -- Acknowledgements -- 1 Introduction to marketing planning -- Chapter preview: Marketing at Primark® -- The role of marketing planning -- The benefits of marketing planning -- Marketing in practice: Red Nose Day® -- The dynamic marketing plan -- The process of marketing planning -- Stage 1: Analyse the current situation -- Stage 2: Research and analyse markets and customers -- Essential checklist No. 1: Situational analysis -- Stage 3: Determine segmentation, targeting and positioning -- Stage 4: Set marketing plan direction and objectives -- Stage 5: Plan strategies, programmes and support -- Product and branding -- Marketing in practice: Nestlé KitKat® -- Price -- Channel and logistics -- Marketing communications and influence -- Marketing support -- Stage 6: Plan to measure progress and performance -- Stage 7: Implement, control and evaluate the plan -- Documenting a marketing plan -- Internal audit: The starting point for planning -- Three levels of planning for strategy -- Marketing and the mission statement -- Marketing in practice: Walmart® -- Essential checklist No. 2: The mission statement -- Chapter summary -- A closer look: Marketing at Primark® -- Apply your knowledge -- Build your own marketing plan -- Endnotes -- 2 Analysing the current situation -- Chapter preview: Marketing at Loreal -- Environmental scanning and analysis -- Internal audit: identifying strengths and weaknesses -- External audit: identifying opportunities and threats -- SWOT analysis -- Marketing in practice: Experian® -- Analysing the internal environment -- Organisational resources and capabilities -- Current offerings -- Previous performance -- Marketing in practice: Coles® -- Business relationships -- Key issues -- Essential checklist No. 3: The internal environment.
Analysing the external environment -- Political factors -- Economic factors -- Social, cultural and ethical factors -- Technological factors -- Legal factors -- Ecological factors -- Competitive factors -- Marketing in practice: Michelin® -- Essential checklist No. 4: The external environment -- Chapter summary -- A closer look: Marketing at Loreal -- Apply your knowledge -- Build your own marketing plan -- Endnotes -- 3 Analysing customers and markets -- Chapter preview: Marketing at Ryanair® -- Analysing consumer and business markets -- Market definition -- Market changes -- Market share -- Marketing in practice: Specsavers® -- Analysing customers in consumer markets -- Characteristics and needs -- Cultural elements -- Social connections and opinion leaders -- Personal elements -- Marketing in practice: Nappies in China -- Essential checklist No. 5: Analysing customers in consumer markets -- Analysing customers in business markets -- Characteristics and needs -- Organisational and environmental considerations -- Internal and external relationships -- Marketing in practice: Samsung® Electronics -- Essential checklist No. 6: Analysing customers in business markets -- Researching markets and customers -- Primary and secondary research data -- Conducting marketing research -- Chapter summary -- A closer look: Marketing at Ryanair® -- Apply your knowledge -- Build your own marketing plan -- Endnotes -- 4 Segmenting, targeting and positioning -- Chapter preview: Marketing at Nike® -- Benefits of segmentation, targeting and positioning -- The market segmentation process -- Choose the market -- Apply segmentation variables in consumer markets -- Marketing in practice: Whitbread's Premier Inn® -- Apply segmentation variables in business markets -- Marketing in practice: BASF® -- Evaluate and select segments for targeting. Essential checklist No. 7: Evaluating market segments -- The targeting process -- Undifferentiated marketing -- Differentiated marketing -- Marketing in practice: BMW® Group -- Concentrated marketing -- Individualised marketing -- Segment personas -- The positioning process -- Deciding on differentiation -- Applying positioning -- Essential checklist No. 8: Planning for positioning -- Chapter summary -- A closer look: Marketing at Nike® -- Apply your knowledge -- Build your own marketing plan -- Endnotes -- 5 Planning direction and objectives -- Chapter preview: Marketing at Lego® Group -- Marketing plan direction -- Growth strategies -- Non-growth strategies -- Marketing plan objectives -- Types of objectives -- Financial objectives -- Marketing objectives -- Marketing in practice: Danone® -- Societal objectives -- Marketing in practice: Bring back the bees -- Characteristics of effective objectives -- Marketing in practice: Hyundai® -- Essential checklist No. 9: Evaluating objectives -- From objectives to marketing-mix decisions -- Chapter summary -- A closer look: Marketing at Lego® Group -- Apply your knowledge -- Build your own marketing plan -- Endnotes -- 6 Planning for products and brands -- Chapter preview: Marketing at Reckitt Benckiser® -- Planning for products -- Product-mix and product-line decisions -- Cannibalisation -- Marketing in practice: Competition and cannibalisation -- Limited-time and limited-edition products -- Product life-cycle decisions -- New product development decisions -- Marketing in practice: Tesla Motors® -- Product attribute decisions -- Quality and performance decisions -- Feature and benefit decisions -- Design decisions -- Packaging and labelling decisions -- Essential checklist No. 10: Planning for products -- Planning for brands -- Brand identity -- Marketing in practice: Private brands -- Brand meaning. Brand response -- Brand relationship -- Rebranding -- Essential checklist No. 11: Planning for brands -- Chapter summary -- A closer look: Marketing at Reckitt Benckiser® -- Apply your knowledge -- Build your own marketing plan -- Endnotes -- 7 Planning for pricing -- Chapter preview: Marketing at IKEA® -- Understanding price and value -- Perceptions of value -- Marketing in practice: LVMH® -- Pricing based on value -- Analysing influences on pricing decisions -- Internal influences -- Organisational and marketing plan objectives -- Costs -- Targeting and positioning -- Marketing in practice: Poundland® -- Product decisions and life cycle -- Marketing-mix decisions -- Essential checklist No. 12: Pricing through the product life cycle -- External influences -- Customers -- Market and demand -- Marketing in practice: Walt Disney® -- Competition -- Channel members -- Legal, regulatory, ethical and sustainability considerations -- Making pricing decisions -- Setting pricing objectives -- Pricing new products -- Pricing multiple products -- Adapting prices -- Planning for prices to vary -- Chapter summary -- A closer look: Marketing at IKEA® -- Apply your knowledge -- Build your own marketing plan -- Endnotes -- 8 Planning for channels and logistics -- Chapter preview: Marketing at Burberry® -- Analysing the value chain -- The value chain for services -- Flows and responsibilities in the value chain -- Reverse channels -- Planning for channels -- Marketing in practice: Uniqlo® -- Channel length decisions -- Marketing in practice: Amazon.com -- Channel member decisions -- Retail trends -- Marketing in practice: Pop-up shops -- Essential checklist No. 13: Planning for marketing channels -- Planning for logistics -- Inventory decisions -- Storage decisions -- Transportation decisions -- Order processing and fulfilment decisions. Essential checklist No. 14: Planning for logistics -- Chapter summary -- A closer look: Marketing at Burberry® -- Apply your knowledge -- Build your own marketing plan -- Endnotes -- 9 Planning for communications and influence -- Chapter preview: Marketing at Hyundai® -- The role of marketing communications and influence -- Word of mouth and buzz marketing -- Understanding marketing communications tools -- Advertising -- Sales promotion -- Personal selling -- Direct marketing -- Public relations -- Marketing in practice: Unilever® -- Developing a plan for marketing communications and influence -- Define the target audience -- Set the objectives and the budget -- Consider legal, regulatory, social and ethical issues -- Plan for tools, messages and media -- Plan for pre- and post-implementation analysis -- Schedule, implement and evaluate the campaign -- Marketing in practice: Neuromarketing and advertising -- Integrated marketing communications -- Planning advertising -- Planning messages -- Planning media -- Essential checklist No. 15: Planning for media -- Planning sales promotion -- Planning for customer sales promotion -- Marketing in practice: Birchbox® -- Planning for channel and sales force sales promotion -- Essential checklist No. 16: Planning for sales promotion -- Planning personal selling -- Planning direct marketing -- Planning public relations -- Defining the 'public' -- Planning and evaluating PR activities -- Chapter summary -- A closer look: Marketing at Hyundai® -- Apply your knowledge -- Build your own marketing plan -- Endnotes -- 10 Planning for digital, social media and mobile marketing -- Chapter preview: Marketing at Domino's® -- Planning for digital marketing -- Digital advertising and ad blockers -- Websites and optimisation -- Content marketing -- Essential checklist No. 17: Planning for content marketing. E-mail and chat marketing. |
| Record Nr. | UNINA-9910160277903321 |
|
Wood Marian Burk
|
||
| Harlow, England ; ; New York, United States : , : Pearson, , [2017] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Essential guide to marketing planning / / Marian Burk Wood
| Essential guide to marketing planning / / Marian Burk Wood |
| Autore | Wood Marian Burk |
| Edizione | [Third edition.] |
| Pubbl/distr/stampa | Harlow : , : Pearson Education Limited, , 2013 |
| Descrizione fisica | 1 online resource (xxiii, 299 pages) : illustrations |
| Disciplina | 658.802 |
| Soggetto topico | Marketing - Planning |
| ISBN |
9781299803459
1299803458 9780273773672 0273773674 9780273794837 9780273773634 0273773631 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction to markteing planning today -- Analysing the current situation -- Analysing customers and markets -- Segmenting, targeting and positioning -- Planning direction and objects -- Planning for products and brands -- Planning for pricing -- Planning for channels and logistics -- Planning for communications and influence -- Supporting the marketing mix -- Planning metrics and performance measurement -- Planning implementation and control -- Appendix: Sample marketing plan : Lost Legends Luxury Chocolatier. |
| Altri titoli varianti |
Marian Burk Wood's essential guide to marketing planning
Marketing planning |
| Record Nr. | UNINA-9910150215603321 |
|
Wood Marian Burk
|
||
| Harlow : , : Pearson Education Limited, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Essentials of marketing [[electronic resource] /] / Jim Blythe, Jane Martin
| Essentials of marketing [[electronic resource] /] / Jim Blythe, Jane Martin |
| Autore | Blythe Jim |
| Edizione | [6th ed.] |
| Pubbl/distr/stampa | Harlow, : Pearson, 2016 |
| Descrizione fisica | 1 online resource (xviii, 350 p.) : ill |
| Disciplina | 658.802 |
| Altri autori (Persone) | MartinJane |
| Soggetto topico | Marketing |
| ISBN | 1-292-25362-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1 What do Marketers do? -- 2 The Marketing Environment -- 3 Consumer and Buyer Behaviour -- 4 Segmentation, Targeting and Positioning -- 5 Market Research -- 6 Products, Branding and Packaging -- 7 Pricing Strategies -- 8 Distribution -- 9 Marketing Communications and Promotional Tools -- 10 Marketing Planning, Implementation and Control -- 11 Services Marketing -- 12 Sustainable Marketing -- Glossary -- Index. |
| Record Nr. | UNINA-9910154930003321 |
|
Blythe Jim
|
||
| Harlow, : Pearson, 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Essentials of marketing communications / / Chris Fill
| Essentials of marketing communications / / Chris Fill |
| Autore | Fill Chris |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Harlow, : Financial Times Prentice Hall, 2011 |
| Descrizione fisica | 1 online resource (xxvii, 412 p. ) : col. ill |
| Disciplina | 658.802 |
| Soggetto topico | Communication in marketing |
| ISBN |
9780273738459 (e-book)
9780273738442 (pbk.) |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part One Introduction to Marketing Communications; Chapter 1 The Scope of Marketing Communications; Chapter 2 Communication: interactivity & conversations; Chapter 3 Audiences: attitudes, behaviour & decision making; Minicases; Part Two Managing Marketing Communications; Chapter 4 Strategies, objectives and positioning; Chapter 5 Integration and Planning; Chapter 6 Branding, Budgeting & Evaluation; Chapter 7 Agencies: Practice, Regulation & International Communications; Chapter 8 Shaping Relationships with Marketing Communications; Minicases; Part Three The Marketing Communications Mix; Chapter 9 Advertising; Chapter 10 Public Relations and Sponsorship; Chapter 11 Direct Marketing and Personal Selling; Chapter 12 Sales Promotion, Exhibitions and Product Placement; Chapter 13 Media: conventional and digital; Chapter 14 Interactive Marketing Communications; Chapter 15 Content: credibility, messages and creative approaches; Minicases; Index. |
| Record Nr. | UNINA-9910150242903321 |
|
Fill Chris
|
||
| Harlow, : Financial Times Prentice Hall, 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Green marketing and environmental responsibility in modern corporations / / Thangasamy Esakki [editor]
| Green marketing and environmental responsibility in modern corporations / / Thangasamy Esakki [editor] |
| Autore | Esakki Thangasamy |
| Pubbl/distr/stampa | Hershey, PA : , : IGI Global, , [2017] |
| Descrizione fisica | PDFs (314 pages) : illustrations |
| Disciplina | 658.802 |
| Collana | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series |
| Soggetto topico |
Green marketing
Social responsibility of business |
| Soggetto non controllato |
Consumer purchasing
Corporate reputation Ecological marketing Environmental footprint Green consumption Organic food products Supply chain performance Sustainable marketing Sustainable transportation |
| ISBN |
9781522523321
9781522523314 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Green marketing as a tool for reducing environmental footprint of the construction industry / Begum Sertyesilisik -- The G4 initiatives: go green global gear up initiatives / Sudha Bhuvaneswari Kannan -- Green consumption: a study to understand consumers' organic food consumption / Ozan Kaya, Feridun Duman -- Emerging strategies in green marketing within the new sustainability paradigm: strategies in green marketing / Manoj Kumar -- Consumers' intentions to purchase organic food products / Syaidatina Akila Mohamad Azizan, Norazah Mohd Suki -- The impact of green attributes from suppliers on supply chain performance / Jose Roberto Mendoza Fong [and 4 others] -- Why do companies engage in green marketing?: alternative green marketing strategies and the motivations for the green marketing approach / Özge Kirezli, Melis Kaytaz Yigit -- Practice of green marketing activities in the organic agricultural sector in Turkey / Veysel Asoglu, Halil Ibrahim Sengün -- Eco-friendly culpabilities of modern corporates on ecological marketing: an overview / Thangasamy Esakki -- Correlations between awareness of green marketing, corporate social responsibility, product image, corporate reputation, and consumer purchase intention / Norazah Mohd Suki, Norbayah Mohd Suki -- An overview of electric vehicle technology: a vision towards sustainable transportation / Nadia Adnan [and 4 others] -- A comparative study on GFT adoption behaviour among Malaysian paddy farmers / Nadia Adnan, Shahrina Md Nordin, Amir Noor Noor. |
| Record Nr. | UNINA-9910160290703321 |
|
Esakki Thangasamy
|
||
| Hershey, PA : , : IGI Global, , [2017] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Green marketing in emerging economies : a communications perspective / / edited by Emmanuel Mogaji
| Green marketing in emerging economies : a communications perspective / / edited by Emmanuel Mogaji |
| Pubbl/distr/stampa | Cham, Switzerland : , : Palgrave Macmillan, , [2022] |
| Descrizione fisica | 1 online resource (289 pages) |
| Disciplina | 658.802 |
| Collana | Palgrave Studies of Marketing in Emerging Economies |
| Soggetto topico |
International business enterprises
Green marketing |
| Soggetto non controllato |
Commerce
Business & Economics |
| ISBN | 3-030-82572-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910522995103321 |
| Cham, Switzerland : , : Palgrave Macmillan, , [2022] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Green marketing in emerging markets : strategic and operational perspectives / / editors, Chipo Mukonza [et al.]
| Green marketing in emerging markets : strategic and operational perspectives / / editors, Chipo Mukonza [et al.] |
| Pubbl/distr/stampa | Cham, Switzerland : , : Palgrave Macmillan, , [2021] |
| Descrizione fisica | 1 online resource (302 pages) : illustrations (some color) |
| Disciplina | 658.802 |
| Collana | Palgrave studies of marketing in emerging economies |
| Soggetto topico | Green marketing |
| ISBN | 3-030-74065-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Intro -- Preface -- Acknowledgements -- Contents -- Notes on Contributors -- List of Figures -- List of Tables -- Part I: Introduction to Green Marketing -- 1: Green Marketing: An Introduction -- 1.1 Introduction -- 1.1.1 Why Green Marketing? -- 1.2 Issues and Conceptualisation -- 1.3 Strategic and Operational Perspectives of Green Marketing -- 1.4 Format of the Book Chapter -- 1.5 Conclusion -- References -- 2: Green Business Practices in Emerging Economies -- 2.1 Introduction -- 2.2 Conceptual Framework and Overview -- 2.2.1 The Etymology of Green Economy and Green Business -- 2.2.2 Green Business Practice -- 2.2.3 Greening of Nature Conservation -- 2.3 Recycling -- 2.3.1 Construction and Technology -- 2.4 Evidence from Brazil, South Africa and China -- 2.4.1 Brazil as a Case Study -- 2.4.2 South Africa as a Case Study -- 2.4.3 China -- 2.5 The Future of Green Business in Emerging Economies -- 2.6 Conclusion -- References -- Part II: Strategic Perspectives on Green Marketing -- 3: Green Marketing: A Conceptual Overview -- 3.1 Introduction -- 3.1.1 Green Marketing Concept -- 3.1.2 Marketing Mix -- 3.1.3 External Green Ps -- 3.1.4 Internal Green Ps -- 3.1.5 The Ss of Green Success -- 3.2 Green Tactics and Strategies -- 3.2.1 Design for the Environment -- 3.2.2 Greening of Product Life-Cycle Stages -- 3.2.3 Recommendation for Emerging Markets -- 3.2.4 Conclusion -- References -- 4: Green Consumer Behaviour -- 4.1 Introduction -- 4.2 Towards a Green Consumerism Culture -- 4.2.1 Pre-consumerism Stage -- 4.2.2 Consumerism Stage -- 4.2.3 Post-Consumerism Stage -- 4.3 Defining Green Consumer Behaviour -- 4.4 Segmenting Green Consumers -- 4.5 Influencing Green Consumer Buying Behaviour -- 4.5.1 Socio-culture -- 4.5.2 Habits -- 4.5.3 The Self -- 4.5.3.1 Self-concept and Self-consistency -- 4.5.3.2 Self-interest.
4.5.3.3 Demographic Characteristics -- 4.5.4 Psychological Factors -- 4.5.4.1 Motivation -- 4.5.4.2 Cognitive -- 4.5.4.3 Affective -- 4.6 Green Buying and Consumption Decision Process -- 4.6.1 Environmental Problem Recognition -- 4.6.2 Green Information Search -- 4.6.3 Evaluation of Green Information -- 4.6.4 Green Purchase (Product or Behaviour Adoption) -- 4.6.5 Post-Purchase Green Behaviour (Product Usage and Disposal) -- 4.7 Understanding Green Attitude and Behaviour -- 4.8 Models on Green Attitudinal and Behavioural Change -- 4.8.1 ABC Model of Attitude -- 4.8.1.1 The Low-Involvement Hierarchy -- 4.8.1.2 Standard Learning Hierarchy -- 4.8.1.3 Experiential Hierarchy -- 4.8.2 The Extended Fishbein Model -- 4.9 Changing Consumer Attitudes Towards Green Behaviour -- 4.9.1 The SHIFT Framework -- 4.9.2 The Kurt Lewin Model of Change -- 4.10 Recommendations for Emerging Economies -- 4.11 Conclusion -- References -- 5: Consumer Buying Behaviour for Green Products in India -- 5.1 Introduction -- 5.1.1 Green Business Practices -- 5.2 Literature Review -- 5.3 Research Methodology -- 5.3.1 Theory of Planned Behavior Model: Hypothesised Model of the Study -- 5.4 Findings and Discussions -- 5.4.1 Green Purchase Behaviour -- 5.4.2 Facilitators and Inhibitors for Purchase of Green Products -- 5.5 Implications for Managers in Emerging Markets -- 5.6 Conclusions -- References -- 6: Green Integrated Marketing Communication -- 6.1 Introduction -- 6.2 Integrated Marketing Communications -- 6.2.1 IMC as a Process -- 6.2.2 IMC as a Strategy -- 6.2.3 Levels of Integration of Communication -- 6.2.4 Distinctive Attributes of Green IMC -- 6.3 Green Integrated Marketing Communications -- 6.3.1 Audience-Focused Green IMC -- 6.3.2 Green IMC Content -- 6.3.3 Channel-Centred Green IMC -- 6.3.3.1 Green Advertising. 6.3.3.2 Green Public Relation -- 6.3.3.3 Green Packaging -- 6.3.3.4 Eco-labels -- 6.3.3.5 Social Media Green Marketing -- 6.3.3.6 Green Communication on Websites -- 6.3.4 Results-Driven Green IMC -- 6.3.4.1 Green IMC Influence on Consumer Perceptions and Responses -- 6.3.4.2 Marketing and Financial Outcomes of Green IMC -- 6.4 Framework of Green IMC -- 6.5 Recommendation for Emerging Economies -- 6.6 Conclusion -- References -- 7: Green Product Management: An Emerging Market Perspective in South Africa -- 7.1 Background -- 7.2 Purpose and Objectives -- 7.3 Research Design -- 7.4 The Green Economy in SA -- 7.5 Green Marketing, Green Products and Green Behaviour -- 7.6 Green Marketing and the Textile Industry in SA -- 7.7 Green Marketing and the Retail Sector in SA -- 7.8 Factors Influencing Green Product Adoption in SA -- 7.8.1 Product -- 7.8.2 Packaging from Recycled Material -- 7.8.3 Use of Eco-labels -- 7.8.4 Environmental Awareness/Green Promotion -- 7.8.5 Environmental Knowledge -- 7.8.6 Cost of Green Products, Product Quality and Availability -- 7.8.7 Social and Peer Influence -- 7.9 Conclusion -- References -- Part III: Operational Perspectives on Green Marketing -- 8: Green Initiatives in Logistics Social Responsibility: A Research on the Turkish Logistics Industry -- 8.1 Introduction -- 8.2 The Interrelationship Between Marketing and Logistics in Supply Chain Management -- 8.3 Types of LSPs and the Acting Role of 3PL Providers -- 8.4 The Importance of Green in the Shift from CSR to LSR -- 8.4.1 The CSR Concept in Sustainability and Stakeholder Relationship Management -- 8.4.2 Moving from CSR to LSR -- 8.4.3 The Importance of the Green Aspect in LSR -- 8.5 Green Practices in LSR Activities of LSPs: A Case from the Turkish Logistics Industry -- 8.6 Conclusion -- References. 9: Greenwashing: How Difficult It Is to Be Transparent to the Consumer-H& -- M Case Study -- 9.1 Introduction -- 9.2 An Eco-lexicon of Green-Related Terms -- 9.3 Consumer Perception of Green-Related Terms -- 9.4 What Consumers Expect, What Brands Give -- 9.5 Case of H& -- M and Fashion Revolution -- 9.6 Fashion Revolution: Fashion Transparency Index -- 9.7 Recommendations and Examples from Emerging Economies -- 9.7.1 Educating Stakeholders -- 9.7.2 Transparency -- 9.7.3 Inclusive Approaches as Participatory Design or Co-design -- 9.7.4 Learning from the Consumer -- 9.7.5 Localisation of Terms -- 9.7.6 Reliable Labelling Systems -- 9.8 Conclusion -- References -- 10: Green Marketing Orientations and Firm Performance in Nigeria: A Literature Review -- 10.1 Introduction -- 10.2 Theoretical Foundation -- 10.3 Conceptual and Empirical Review of Green Marketing -- 10.4 Conceptual and Empirical Review of Firm's Performance -- 10.5 Model of Interaction Between Green Marketing and Firm's Performance -- 10.6 Conclusion -- References -- Part IV: Opportunities, Challenges and Implications -- 11: Opportunities and Challenges of Green Marketing -- 11.1 Introduction -- 11.2 Opportunities for Green Marketing: Focus on Emerging Economies -- 11.2.1 Promotion of Sustainable Development in Developing Countries -- 11.2.2 Supportive Government Policies -- 11.2.3 Rich Natural Resource, Cultural and Biodiversity -- 11.2.4 Source of Competitive Advantage -- 11.2.5 Health Consciousness and Increasing Green Consumerism -- 11.2.6 Corporate Social Responsibility Tool -- 11.3 Green Marketing Practice and Lessons for Other Developing Economies -- 11.4 Challenges of Green Marketing -- 11.4.1 Challenges from Government -- 11.4.2 Challenges Within the Firms -- 11.4.3 Consumers' Uncertainty About Green Products. 11.4.4 Limited Green Financing and Investment Opportunities -- 11.5 The Way Forward and Implication for Green Business -- 11.5.1 A Tripartite Approach -- 11.5.2 Green Marketing Mix -- 11.6 Green Marketing Implications for Emerging Economies -- 11.7 Conclusion -- References -- 12: Emerging Trends in the Green Marketing Space: Implications for Theory, Practice and Policy Formulation -- 12.1 Introduction -- 12.2 Emerging trends in Green Marketing -- 12.3 Drivers and Consequences of Green Marketing -- 12.4 Implications for Theory -- 12.5 Implications for Practice and Policy Formulation -- 12.6 Conclusion -- References -- Index. |
| Record Nr. | UNINA-9910495235003321 |
| Cham, Switzerland : , : Palgrave Macmillan, , [2021] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The green marketing manifesto / / John Grant
| The green marketing manifesto / / John Grant |
| Autore | Grant John <1964-> |
| Pubbl/distr/stampa | Chichester, England : , : John Wiley & Sons, Ltd, , 2007 |
| Descrizione fisica | 1 online resource (298 p.) |
| Disciplina | 658.802 |
| Soggetto topico | Green marketing |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-119-20625-1
0-470-68731-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Title Page; Copyright Page; Foreword; Acknowledgements; About the Author; Introduction; SECTION I - Background; Setting the Scene; A Tipping Point - and Then What?; The Green Consumer Bandwagon of 1989; The Green Challenges; The Marketing Challenge; The Green Consumer? (Or All Consumers?); Sustainability - The Backroom Revolution; The Green Marketing Challenge; Green Marketing's Five I's; Endnote: Another Revolution; SECTION II - The Green Marketing Grid; Overview; A. Green - Setting New Standards for Responsible Products, Services, Brands, Companies
B. Greener - Sharing Responsibility with CustomersC. Greenest - Shaping a New Culture of Responsibility Through Innovation; 1. Public - Company Story, Engagement Campaigns, Futures; 2. Social - Identity and Community; 3. Personal - Products and Habits; A1: Set an Example; A2: Credible Partners; A3: Market a Benefit; B1: Develop the Market; B2: Tribal Brands; B3: Change Usage; C1: New Business Concepts; C2: Trojan Horse Ideas; C3: Challenging Consuming; A: Setting New Standards (Green); A1: Set an Example; A2: Credible Partners; A3: Market a Benefit; B: Sharing Responsibility (Greener) B1: Develop the MarketB2: Social/Tribal Brands; B3: Change Usage; C: Supporting Innovation (Greenest); C1: New Business Concepts; C2: Trojan Horse Ideas; C3: Challenging Consuming; SECTION III - Concluding Thoughts; Ideas Good, Image Bad; A Fresh Start for Green Marketing; References; Index |
| Record Nr. | UNINA-9910138874803321 |
|
Grant John <1964->
|
||
| Chichester, England : , : John Wiley & Sons, Ltd, , 2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The green marketing manifesto / / John Grant
| The green marketing manifesto / / John Grant |
| Autore | Grant John <1964-> |
| Pubbl/distr/stampa | Chichester, England : , : John Wiley & Sons, Ltd, , 2007 |
| Descrizione fisica | 1 online resource (298 p.) |
| Disciplina | 658.802 |
| Soggetto topico | Green marketing |
| ISBN |
1-119-20625-1
0-470-68731-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Title Page; Copyright Page; Foreword; Acknowledgements; About the Author; Introduction; SECTION I - Background; Setting the Scene; A Tipping Point - and Then What?; The Green Consumer Bandwagon of 1989; The Green Challenges; The Marketing Challenge; The Green Consumer? (Or All Consumers?); Sustainability - The Backroom Revolution; The Green Marketing Challenge; Green Marketing's Five I's; Endnote: Another Revolution; SECTION II - The Green Marketing Grid; Overview; A. Green - Setting New Standards for Responsible Products, Services, Brands, Companies
B. Greener - Sharing Responsibility with CustomersC. Greenest - Shaping a New Culture of Responsibility Through Innovation; 1. Public - Company Story, Engagement Campaigns, Futures; 2. Social - Identity and Community; 3. Personal - Products and Habits; A1: Set an Example; A2: Credible Partners; A3: Market a Benefit; B1: Develop the Market; B2: Tribal Brands; B3: Change Usage; C1: New Business Concepts; C2: Trojan Horse Ideas; C3: Challenging Consuming; A: Setting New Standards (Green); A1: Set an Example; A2: Credible Partners; A3: Market a Benefit; B: Sharing Responsibility (Greener) B1: Develop the MarketB2: Social/Tribal Brands; B3: Change Usage; C: Supporting Innovation (Greenest); C1: New Business Concepts; C2: Trojan Horse Ideas; C3: Challenging Consuming; SECTION III - Concluding Thoughts; Ideas Good, Image Bad; A Fresh Start for Green Marketing; References; Index |
| Record Nr. | UNINA-9910677532203321 |
|
Grant John <1964->
|
||
| Chichester, England : , : John Wiley & Sons, Ltd, , 2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
