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If you build it will they come? [[electronic resource] ] : three steps to test and validate any market opportunity / / Rob Adams
| If you build it will they come? [[electronic resource] ] : three steps to test and validate any market opportunity / / Rob Adams |
| Autore | Adams Rob |
| Pubbl/distr/stampa | Hoboken, : John Wiley & Sons, Inc., 2010 |
| Descrizione fisica | 1 online resource (226 p.) |
| Disciplina |
658.8
658.802 |
| Soggetto topico |
New products - Marketing
Marketing |
| Soggetto genere / forma | Electronic books. |
| ISBN |
0-470-61058-1
1-282-54949-9 9786612549496 0-470-61056-5 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | If You Build It Will They Come? Three Steps to Test and Validate Any Market Opportunity; Contents; Introduction: Market Validation; STEP I: Ready-Could This Idea Fly?; Step 2: Aim-What Do Your Future Customers Think?; Step 3: Fire-Blasting into the Market; About the Author; Index |
| Record Nr. | UNINA-9910459266703321 |
Adams Rob
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||
| Hoboken, : John Wiley & Sons, Inc., 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
If you build it will they come? [[electronic resource] ] : three steps to test and validate any market opportunity / / Rob Adams
| If you build it will they come? [[electronic resource] ] : three steps to test and validate any market opportunity / / Rob Adams |
| Autore | Adams Rob |
| Pubbl/distr/stampa | Hoboken, : John Wiley & Sons, Inc., 2010 |
| Descrizione fisica | 1 online resource (226 p.) |
| Disciplina |
658.8
658.802 |
| Soggetto topico |
New products - Marketing
Marketing |
| ISBN |
0-470-61058-1
1-282-54949-9 9786612549496 0-470-61056-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | If You Build It Will They Come? Three Steps to Test and Validate Any Market Opportunity; Contents; Introduction: Market Validation; STEP I: Ready-Could This Idea Fly?; Step 2: Aim-What Do Your Future Customers Think?; Step 3: Fire-Blasting into the Market; About the Author; Index |
| Record Nr. | UNINA-9910792351803321 |
|
Adams Rob
|
||
| Hoboken, : John Wiley & Sons, Inc., 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
If you build it will they come? [[electronic resource] ] : three steps to test and validate any market opportunity / / Rob Adams
| If you build it will they come? [[electronic resource] ] : three steps to test and validate any market opportunity / / Rob Adams |
| Autore | Adams Rob |
| Pubbl/distr/stampa | Hoboken, : John Wiley & Sons, Inc., 2010 |
| Descrizione fisica | 1 online resource (226 p.) |
| Disciplina |
658.8
658.802 |
| Soggetto topico |
New products - Marketing
Marketing |
| ISBN |
0-470-61058-1
1-282-54949-9 9786612549496 0-470-61056-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | If You Build It Will They Come? Three Steps to Test and Validate Any Market Opportunity; Contents; Introduction: Market Validation; STEP I: Ready-Could This Idea Fly?; Step 2: Aim-What Do Your Future Customers Think?; Step 3: Fire-Blasting into the Market; About the Author; Index |
| Record Nr. | UNINA-9910814421003321 |
|
Adams Rob
|
||
| Hoboken, : John Wiley & Sons, Inc., 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Il budget pubblicitario : tecniche e metodi di costituzione / Simon Broadbent
| Il budget pubblicitario : tecniche e metodi di costituzione / Simon Broadbent |
| Autore | Broadbent, Simon |
| Pubbl/distr/stampa | [Milano], : ETAS libri, 1990 |
| Descrizione fisica | VIII, 243 p. ; 25 cm |
| Disciplina | 658.802 |
| Collana | Gestione d'impresa, . Marketing e vendite |
| Soggetto topico | Marketing Pianificazione |
| ISBN | 8845303888 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ita |
| Titolo uniforme | |
| Record Nr. | UNICAS-CFI0176288 |
|
Broadbent, Simon
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| [Milano], : ETAS libri, 1990 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Cassino | ||
| ||
Il colore dei dati : guida all'uso dei colori per la presentazione e lo storytelling in forma grafica / Kate Strachnyi
| Il colore dei dati : guida all'uso dei colori per la presentazione e lo storytelling in forma grafica / Kate Strachnyi |
| Autore | Strachnyi, Kate |
| Pubbl/distr/stampa | Milano, : Apogeo, 2023 |
| Descrizione fisica | 167 p. ; 21 cm |
| Disciplina | 658.802 |
| Soggetto non controllato | Marketing - Comunicazione - Impiego dei colori |
| ISBN | 9788850336449 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ita |
| Record Nr. | UNINA-9910742099903321 |
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Strachnyi, Kate
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| Milano, : Apogeo, 2023 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
il marketing dalla A alla Z : gli 80 concetti indispensabili per ogni manager / Philip Kotler
| il marketing dalla A alla Z : gli 80 concetti indispensabili per ogni manager / Philip Kotler |
| Autore | Kotler, Neil |
| Pubbl/distr/stampa | Milano, : Il Sole 24 Ore, 2003 |
| Descrizione fisica | XVII, 220 p. ; 22 cm |
| Disciplina | 658.802 |
| Soggetto topico | Marketing |
| ISBN | 8883634683 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ita |
| Record Nr. | UNICAS-RML0287422 |
|
Kotler, Neil
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| Milano, : Il Sole 24 Ore, 2003 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Cassino | ||
| ||
Il piano di marketing : l'analisi di settore, i problemi e le opportunita, gli obiettivi di vendita, la segmentazione del mercato e gli obiettivi di marketing ... / Roman G. Hiebing jr., Scott W. Cooper
| Il piano di marketing : l'analisi di settore, i problemi e le opportunita, gli obiettivi di vendita, la segmentazione del mercato e gli obiettivi di marketing ... / Roman G. Hiebing jr., Scott W. Cooper |
| Autore | Hiebing, Roman G. |
| Edizione | [2. ristampa] |
| Descrizione fisica | XXIX, 650 p. ; 25 cm + floppy disc. |
| Disciplina | 658.802 |
| Altri autori (Persone) | Cooper, Scott W. |
| Collana | Marketing e comunicazione |
| Soggetto topico | Marketing Pianificazione |
| ISBN | 8883632176 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ita |
| Titolo uniforme | |
| Record Nr. | UNICAS-UBO0307299 |
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Hiebing, Roman G.
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| Materiale a stampa | ||
| Lo trovi qui: Univ. di Cassino | ||
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Innovative marketing strategy [[electronic resource] ] : balancing commercial goal and corporate social responsibility / / eds., Kamal Gupta, V.B. Angadi, M.R. Das
| Innovative marketing strategy [[electronic resource] ] : balancing commercial goal and corporate social responsibility / / eds., Kamal Gupta, V.B. Angadi, M.R. Das |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Mumbai [India], : Himalaya Pub. House, 2010 |
| Descrizione fisica | 1 online resource (359 p.) |
| Disciplina | 658.802 |
| Altri autori (Persone) |
GuptaKamal
AngadiV. B DasM. R |
| Soggetto topico |
Marketing - Management
Strategic planning |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-282-80421-9
9786612804212 1-4416-6250-2 93-5043-137-8 600-00-2950-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
COVER; CONTENTS; INAUGURAL ADDRESS; INNOVATIVE MARKETING STRATEGIES - RURAL PERSPECTIVES; BALANCING COMMERCIAL GOAL AND CORPORATE SOCIAL RESPONSIBILITY; INNOVATIVE MARKETING STRATEGY: CHALLENGES & OPPORTUNITIES (Background Material of the Seminar); EVOLUTION IN AGRICULTURAL MARKETING IN INDIA; RURAL MARKETING AND FARMER'S CLUBS; TEA MARKETING IS NO MORE A FASHIONABLE SLOGAN IN INDIA; VALUE CHAIN FINANCE IN AGRICULTURE: BUSINESS OPPORTUNITIES FOR FINANCIAL INSTITUTIONS; INNOVATIVE MARKETING MIX STRATEGIES - A RURAL PERSPECTIVE; RETAIL MARKETING; FROM FARM-TO-FORK-SOME CHALLENGES
DOWN TO EARTH INNOVATION:THE KEY TO SUCCESS IN RURAL MARKETINGCURRENT AND INNOVATIVE MARKETING STRATEGIES FOR RURAL INDIA; MARKETING STRATEGIES TO RETAIN CUSTOMERS FOR SURVIVAL AND GROWTH; SULA WINES: BREAKING NEW GROUND WITH INOVATIVE MARKETING STRATEGIES; INNOVATIVE MARKETING STRATEGIES IN CURRENT BUSINESS ENVIRONMENT-A SPECIAL REFERENCE TO CELLULAR SERVICES PROVIDERS; CHANGING PROFILE OF BANKING DEVELOPMENT IN RURAL INDIA; INNOVATIVE MARKETING STRATEGIES FOR PRIVATE MEDICAL PRACTITIONERS - MUMBAI; EMPLOYEE EMPOWERMENT IN MALLS: THE INFLUENCE OF PERSONALITY VARIABLES SUCCESSFUL INNOVATIVE MARKETING STRATEGIESINNOVATIVE MARKETING STRATEGIES IN FERTILISER INDUSTRY; CORPORATE GOVERNANCE- AN INSIGHT; CONSUMER RESPONSE TO PRIVATE LABELS; HUMAN RESOURCE BRANDING; GOLD, OIL AND USD: A LINKAGE; CELLULAR SERVICE INDUSTRY IN INDIA-A NEED FOR INNOVATIVE MARKETING |
| Record Nr. | UNINA-9910459374203321 |
| Mumbai [India], : Himalaya Pub. House, 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Innovative marketing strategy [[electronic resource] ] : balancing commercial goal and corporate social responsibility / / eds., Kamal Gupta, V.B. Angadi, M.R. Das
| Innovative marketing strategy [[electronic resource] ] : balancing commercial goal and corporate social responsibility / / eds., Kamal Gupta, V.B. Angadi, M.R. Das |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Mumbai [India], : Himalaya Pub. House, 2010 |
| Descrizione fisica | 1 online resource (359 p.) |
| Disciplina | 658.802 |
| Altri autori (Persone) |
GuptaKamal
AngadiV. B DasM. R |
| Soggetto topico |
Marketing - Management
Strategic planning |
| ISBN |
1-282-80421-9
9786612804212 1-4416-6250-2 93-5043-137-8 600-00-2950-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
COVER; CONTENTS; INAUGURAL ADDRESS; INNOVATIVE MARKETING STRATEGIES - RURAL PERSPECTIVES; BALANCING COMMERCIAL GOAL AND CORPORATE SOCIAL RESPONSIBILITY; INNOVATIVE MARKETING STRATEGY: CHALLENGES & OPPORTUNITIES (Background Material of the Seminar); EVOLUTION IN AGRICULTURAL MARKETING IN INDIA; RURAL MARKETING AND FARMER'S CLUBS; TEA MARKETING IS NO MORE A FASHIONABLE SLOGAN IN INDIA; VALUE CHAIN FINANCE IN AGRICULTURE: BUSINESS OPPORTUNITIES FOR FINANCIAL INSTITUTIONS; INNOVATIVE MARKETING MIX STRATEGIES - A RURAL PERSPECTIVE; RETAIL MARKETING; FROM FARM-TO-FORK-SOME CHALLENGES
DOWN TO EARTH INNOVATION:THE KEY TO SUCCESS IN RURAL MARKETINGCURRENT AND INNOVATIVE MARKETING STRATEGIES FOR RURAL INDIA; MARKETING STRATEGIES TO RETAIN CUSTOMERS FOR SURVIVAL AND GROWTH; SULA WINES: BREAKING NEW GROUND WITH INNOVATIVE MARKETING STRATEGIES; INNOVATIVE MARKETING STRATEGIES IN CURRENT BUSINESS ENVIRONMENT-A SPECIAL REFERENCE TO CELLULAR SERVICES PROVIDERS; CHANGING PROFILE OF BANKING DEVELOPMENT IN RURAL INDIA; INNOVATIVE MARKETING STRATEGIES FOR PRIVATE MEDICAL PRACTITIONERS - MUMBAI; EMPLOYEE EMPOWERMENT IN MALLS: THE INFLUENCE OF PERSONALITY VARIABLES SUCCESSFUL INNOVATIVE MARKETING STRATEGIESINNOVATIVE MARKETING STRATEGIES IN FERTILISER INDUSTRY; CORPORATE GOVERNANCE- AN INSIGHT; CONSUMER RESPONSE TO PRIVATE LABELS; HUMAN RESOURCE BRANDING; GOLD, OIL AND USD: A LINKAGE; CELLULAR SERVICE INDUSTRY IN INDIA-A NEED FOR INNOVATIVE MARKETING |
| Record Nr. | UNINA-9910784939103321 |
| Mumbai [India], : Himalaya Pub. House, 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Innovative marketing strategy [[electronic resource] ] : balancing commercial goal and corporate social responsibility / / eds., Kamal Gupta, V.B. Angadi, M.R. Das
| Innovative marketing strategy [[electronic resource] ] : balancing commercial goal and corporate social responsibility / / eds., Kamal Gupta, V.B. Angadi, M.R. Das |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Mumbai [India], : Himalaya Pub. House, 2010 |
| Descrizione fisica | 1 online resource (359 p.) |
| Disciplina | 658.802 |
| Altri autori (Persone) |
GuptaKamal
AngadiV. B DasM. R |
| Soggetto topico |
Marketing - Management
Strategic planning |
| ISBN |
1-282-80421-9
9786612804212 1-4416-6250-2 93-5043-137-8 600-00-2950-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
COVER; CONTENTS; INAUGURAL ADDRESS; INNOVATIVE MARKETING STRATEGIES - RURAL PERSPECTIVES; BALANCING COMMERCIAL GOAL AND CORPORATE SOCIAL RESPONSIBILITY; INNOVATIVE MARKETING STRATEGY: CHALLENGES & OPPORTUNITIES (Background Material of the Seminar); EVOLUTION IN AGRICULTURAL MARKETING IN INDIA; RURAL MARKETING AND FARMER'S CLUBS; TEA MARKETING IS NO MORE A FASHIONABLE SLOGAN IN INDIA; VALUE CHAIN FINANCE IN AGRICULTURE: BUSINESS OPPORTUNITIES FOR FINANCIAL INSTITUTIONS; INNOVATIVE MARKETING MIX STRATEGIES - A RURAL PERSPECTIVE; RETAIL MARKETING; FROM FARM-TO-FORK-SOME CHALLENGES
DOWN TO EARTH INNOVATION:THE KEY TO SUCCESS IN RURAL MARKETINGCURRENT AND INNOVATIVE MARKETING STRATEGIES FOR RURAL INDIA; MARKETING STRATEGIES TO RETAIN CUSTOMERS FOR SURVIVAL AND GROWTH; SULA WINES: BREAKING NEW GROUND WITH INNOVATIVE MARKETING STRATEGIES; INNOVATIVE MARKETING STRATEGIES IN CURRENT BUSINESS ENVIRONMENT-A SPECIAL REFERENCE TO CELLULAR SERVICES PROVIDERS; CHANGING PROFILE OF BANKING DEVELOPMENT IN RURAL INDIA; INNOVATIVE MARKETING STRATEGIES FOR PRIVATE MEDICAL PRACTITIONERS - MUMBAI; EMPLOYEE EMPOWERMENT IN MALLS: THE INFLUENCE OF PERSONALITY VARIABLES SUCCESSFUL INNOVATIVE MARKETING STRATEGIESINNOVATIVE MARKETING STRATEGIES IN FERTILISER INDUSTRY; CORPORATE GOVERNANCE- AN INSIGHT; CONSUMER RESPONSE TO PRIVATE LABELS; HUMAN RESOURCE BRANDING; GOLD, OIL AND USD: A LINKAGE; CELLULAR SERVICE INDUSTRY IN INDIA-A NEED FOR INNOVATIVE MARKETING |
| Record Nr. | UNINA-9910821649203321 |
| Mumbai [India], : Himalaya Pub. House, 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
