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Greener marketing / / John Grant
| Greener marketing / / John Grant |
| Autore | Grant John <1964-> |
| Pubbl/distr/stampa | West Sussex, England : , : Wiley, , [2020] |
| Descrizione fisica | 1 online resource (viii, 257 pages) |
| Disciplina | 658.802 |
| Soggetto topico | Green marketing |
| ISBN |
9781119689133
1-119-68910-4 1-119-68913-9 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910794109903321 |
Grant John <1964->
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| West Sussex, England : , : Wiley, , [2020] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Greener marketing / / John Grant
| Greener marketing / / John Grant |
| Autore | Grant John <1964-> |
| Pubbl/distr/stampa | West Sussex, England : , : Wiley, , [2020] |
| Descrizione fisica | 1 online resource (viii, 257 pages) |
| Disciplina | 658.802 |
| Soggetto topico | Green marketing |
| ISBN |
9781119689133
1-119-68910-4 1-119-68913-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910821518103321 |
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Grant John <1964->
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| West Sussex, England : , : Wiley, , [2020] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Guida al marketing strategico e operativo / Edoardo L. Gambel
| Guida al marketing strategico e operativo / Edoardo L. Gambel |
| Autore | GAMBEL, Edoardo L. |
| Edizione | [5 ed.] |
| Pubbl/distr/stampa | Milano : F. Angeli, 1992 |
| Descrizione fisica | 292 p. ; 22 cm |
| Disciplina | 658.802 |
| Collana | Formazione permanente, Sez. 2, Nuove tecniche |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ita |
| Record Nr. | UNISA-990000074580203316 |
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GAMBEL, Edoardo L.
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| Milano : F. Angeli, 1992 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
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Guida al marketing strategico e operativo / Edoardo L. Gambel
| Guida al marketing strategico e operativo / Edoardo L. Gambel |
| Autore | Gambel, Edoardo Luigi |
| Edizione | [6. ed.] |
| Pubbl/distr/stampa | Milano : Franco Angeli, 1993 |
| Descrizione fisica | 292 p. ; 22 cm |
| Disciplina | 658.802 |
| Soggetto topico | Vendite - Organizzazione |
| ISBN | 8820438690 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ita |
| Record Nr. | UNISALENTO-991000317749707536 |
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Gambel, Edoardo Luigi
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| Milano : Franco Angeli, 1993 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. del Salento | ||
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Hacia el reto de marcas sostenibles / / Juan Diego López Medina, Rafael Mauricio París Restrepo, John Fredy Arboleda Pereira, Liliana López Campo
| Hacia el reto de marcas sostenibles / / Juan Diego López Medina, Rafael Mauricio París Restrepo, John Fredy Arboleda Pereira, Liliana López Campo |
| Pubbl/distr/stampa | Medellín : , : Universidad Católica Luis Amigó, , 2019 |
| Descrizione fisica | 1 recurso en línea (127 páginas) |
| Disciplina | 658.802 |
| Soggetto topico |
Comunicación organizacional
Textile industry - Colombia Marketing - Management Communication in organizations Advertising Publicidad Mercadeo - Administración Industria textil - Investigaciones - Colombia |
| Soggetto genere / forma | Libros electronicos. |
| ISBN | 958-8943-51-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | spa |
| Nota di contenuto | PÁGINA LEGAL -- ÍNDICE GENERAL -- LISTA DE TABLAS -- TABLA 1. ASUNTOS DE SOSTENIBILIDAD EN DIFERENTES (...) -- TABLA 2. NUEVO LIDERAZGO CORPORATIVO -- TABLA 3. FACTORES Y DIMENSIONES DE ACCIÓN DEL GLOBAL -- TABLA 4. ESCALA DE MEDICIÓN DE MARCAS SOSTENIBLES -- TABLA 5. VALORACIÓN DE SOSTENIBILIDAD DE LOS (...) -- LISTA DE FIGURAS -- FIGURA 1: LAS OCHO DISCIPLINAS DEL VALOR SOSTENIBLE -- FIGURA 2 LOS SEIS NIVELES DEL ENFOQUE ESTRATÉGICO -- FIGURA 3: ESQUEMA DE VALOR SOSTENIBLE -- FIGURA 4: PROCESO DE PRODUCCIÓN DE CONFECCIONES -- FIGURA 5: COMUNIDAD B CORP® -- FIGURA 6: GLOBAL REPORTING INITIATIVE® -- FIGURA 7. ORDENACIÓN DE VALORACIONES EN EL (...) -- INTRODUCCIÓN -- 1. DESCRIPCIÓN -- 1.1 HACER NO ES SUFICIENTE, SE DEBE HACER BIEN. LA -- 1.2. EL CAMINO HACIA LA MARCA SOSTENIBLE -- 1.3 REFERENTES E INSPIRADORES -- 2. METODOLOGÍA -- 2.1 TÉCNICAS INTERPRETATIVAS -- 2.2 FUENTES DE INFORMACIÓN -- 2.3 POBLACIÓN Y MUESTRA -- 2.4 CATEGORÍAS DE ANÁLISIS -- 2.5 INSTRUMENTOS DE RECOLECCIÓN DE DATOS -- 2.6 PROCESAMIENTO DE DATOS -- 3. MARCAS SOSTENIBLES. ACERCAMIENTO AL CONCEPTO Y (...) -- 3.1 RESPONSABILIDAD SOCIAL EMPRESARIAL, EL IMPACTO -- 3.2 MERCADEO Y PUBLICIDAD VERDE -- 3.3 MARCA SOSTENIBLE -- 3.4 CONTEXTO DEL SECTOR CONFECCIONES (PYMES) -- 3.5 PROCESO DE PRODUCCIÓN DE CONFECCIONES -- 3.6 VALORACIÓN SOSTENIBLE DE PROCESO -- CONSIDERACIONES FINALES -- REFERENCIAS -- ANEXOS. |
| Record Nr. | UNINA-9910433231203321 |
| Medellín : , : Universidad Católica Luis Amigó, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Handbook of marketing and society [[electronic resource]. /] / Paul N. Bloom, Gregory T. Gundlach, editors
| Handbook of marketing and society [[electronic resource]. /] / Paul N. Bloom, Gregory T. Gundlach, editors |
| Pubbl/distr/stampa | Thousand Oaks, Calif. ; ; London, : SAGE, c2001 |
| Descrizione fisica | 1 online resource (xxii, 543 p.) : ill |
| Disciplina | 658.802 |
| Altri autori (Persone) |
BloomPaul N
GundlachGregory T (Gregory Thomas) |
| Soggetto topico | Social marketing |
| ISBN | 1-4129-7366-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover -- Copyright -- Contents -- Foreword -- Acknowledgments -- Introduction -- 1 - The Use of Marketing Knowledge in Formulating and Enforcing Consumer Protection Policy -- 2 - Marketing and Modern Antitrust Thought -- 3 - Criteria for Assessing the Public Policy Relevence of Research on the Effects of Marketing Communications -- 4 - Intersector Transfer of Marketing Knowledge -- 5 - Firm Responses to Consumer Information Policy -- 6 - How Corporate Marketing Practices Have Changed in Response to Antitrust Enforcement -- 7 - Changes in Corporate Practices in Response to Public Interest Advocacy and Actions -- 8 - Corporate Societal Marketing -- 9 - Advertising and Competition -- 10 - The Socioeconomic Consequences of Franchise Distribution -- 11 - Pricing Strategy, Competition, and Consumer Welfare -- 12 - Marketing and Development -- 13 - Corporate Marketing Effects on Consumer Welfare -- 14 - The Effectiveness of Intellectual Property Laws -- 15 - Consumer Response to Warnings and Other Types of Product Hazard Information -- 16 - Do Food Labels Work? -- 17 - The Effectiveness of Environmental Marketing Claims -- 18 - Insights from Consumer Research on the Effects of Deceptive Advertising Regulations -- 19 - The Effectiveness of Product Safety Regulation and Litigation -- 20 - The Effectiveness of Self-Regulated Privacy Protection -- 21 - Social Marketing and Development -- 22 - Theories and Models in Social Marketing -- Index -- About the Authors. |
| Record Nr. | UNINA-9910155635203321 |
| Thousand Oaks, Calif. ; ; London, : SAGE, c2001 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Handbook of Marketing Decision Models [[electronic resource] /] / edited by Berend Wierenga
| Handbook of Marketing Decision Models [[electronic resource] /] / edited by Berend Wierenga |
| Edizione | [1st ed. 2008.] |
| Pubbl/distr/stampa | New York, NY : , : Springer US : , : Imprint : Springer, , 2008 |
| Descrizione fisica | 1 online resource (630 p.) |
| Disciplina |
658.8
658.802 |
| Collana | International Series in Operations Research & Management Science |
| Soggetto topico |
Sales management
Marketing Operations research Decision making E-commerce Entrepreneurship Management Sales/Distribution Operations Research/Decision Theory e-Commerce/e-business |
| ISBN | 0-387-78213-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | The Past, the Present and the Future of Marketing Decision Models -- Consumer Decision Making Models -- Developments in Conjoint Analysis -- Interactive Consumer Decision Aids -- Marketing Mix Models -- Advertising Models -- Sales Promotion Models -- Models for Sales Management Decisions -- Modeling Competitive Responsiveness -- Customer-Centric Marketing Models -- Models of Customer Value -- Decision Models for Customer Relationship Management (CRM) -- Marketing Models for Electronic Commerce -- Special Model Approaches -- Time-Series Models in Marketing -- Neural Nets and Genetic Algorithms in Marketing -- Industry-Specific Models -- Decision Models for the Movie Industry -- Strategic Marketing Decision Models for the Pharmaceutical Industry -- Return on Marketing Models -- Models for the Financial-Performance Effects of Marketing -- Implementation, Use and Success of Marketing Models -- Marketing Engineering: Models that Connect with Practice -- Advances in Marketing Management Support Systems. |
| Record Nr. | UNINA-9910782093403321 |
| New York, NY : , : Springer US : , : Imprint : Springer, , 2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Handbook of Marketing Decision Models [[electronic resource] /] / edited by Berend Wierenga
| Handbook of Marketing Decision Models [[electronic resource] /] / edited by Berend Wierenga |
| Edizione | [1st ed. 2008.] |
| Pubbl/distr/stampa | New York, NY : , : Springer US : , : Imprint : Springer, , 2008 |
| Descrizione fisica | 1 online resource (630 p.) |
| Disciplina |
658.8
658.802 |
| Collana | International Series in Operations Research & Management Science |
| Soggetto topico |
Sales management
Marketing Operations research Decision making E-commerce Entrepreneurship Management Sales/Distribution Operations Research/Decision Theory e-Commerce/e-business |
| ISBN | 0-387-78213-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | The Past, the Present and the Future of Marketing Decision Models -- Consumer Decision Making Models -- Developments in Conjoint Analysis -- Interactive Consumer Decision Aids -- Marketing Mix Models -- Advertising Models -- Sales Promotion Models -- Models for Sales Management Decisions -- Modeling Competitive Responsiveness -- Customer-Centric Marketing Models -- Models of Customer Value -- Decision Models for Customer Relationship Management (CRM) -- Marketing Models for Electronic Commerce -- Special Model Approaches -- Time-Series Models in Marketing -- Neural Nets and Genetic Algorithms in Marketing -- Industry-Specific Models -- Decision Models for the Movie Industry -- Strategic Marketing Decision Models for the Pharmaceutical Industry -- Return on Marketing Models -- Models for the Financial-Performance Effects of Marketing -- Implementation, Use and Success of Marketing Models -- Marketing Engineering: Models that Connect with Practice -- Advances in Marketing Management Support Systems. |
| Record Nr. | UNINA-9910823747103321 |
| New York, NY : , : Springer US : , : Imprint : Springer, , 2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Hurdle Race Marketing [[electronic resource] ] : The Enlightenment - The Disillusionment - The Breakthrough / / by Klaus Backhaus
| Hurdle Race Marketing [[electronic resource] ] : The Enlightenment - The Disillusionment - The Breakthrough / / by Klaus Backhaus |
| Autore | Backhaus Klaus |
| Edizione | [1st ed. 2013.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2013 |
| Descrizione fisica | 1 online resource (79 p.) |
| Disciplina |
658
658.8 658.802 |
| Soggetto topico |
Marketing
Business Management science Project management Business and Management, general Project Management |
| ISBN | 3-658-02444-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | The Enlightenment -- The Disillusionment -- The Breakthrough. |
| Record Nr. | UNINA-9910438073403321 |
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Backhaus Klaus
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| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Identità visive : waterman, apple, ibm, chanel, ikea, e altri casi di marca / Jean-Marie Floch ; presentazione di Vanni Codeluppi ; postfazione di Giulia Cerani
| Identità visive : waterman, apple, ibm, chanel, ikea, e altri casi di marca / Jean-Marie Floch ; presentazione di Vanni Codeluppi ; postfazione di Giulia Cerani |
| Autore | Floch, Jean-Marie |
| Edizione | [traduzione dal francese di Lisa Ranelletti] |
| Pubbl/distr/stampa | Milano : FrancoAngeli, 2016 |
| Descrizione fisica | 207 p. ; 20cm |
| Disciplina | 658.802 |
| Collana | Impresa, comunicazione, mercato |
| Soggetto non controllato | Marketing - Comunicazione - Aspetti sociali |
| ISBN | 978-88-917-4143-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ita |
| Record Nr. | UNINA-9910226860203321 |
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Floch, Jean-Marie
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| Milano : FrancoAngeli, 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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