The fine art of success [[electronic resource] ] : how learning great art can create great business / / by Jamie Anderson, Jörg Reckenrich, and Martin Kupp
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| Autore: |
Anderson Jamie <1971->
|
| Titolo: |
The fine art of success [[electronic resource] ] : how learning great art can create great business / / by Jamie Anderson, Jörg Reckenrich, and Martin Kupp
|
| Pubblicazione: | New York, : Wiley, c2011 |
| Descrizione fisica: | 1 online resource (200 p.) |
| Disciplina: | 658.4/09 |
| 658.409 | |
| Soggetto topico: | Creative ability in business |
| Marketing | |
| Success in business | |
| Altri autori: |
ReckenrichJörg
KuppMartin
|
| Note generali: | Description based upon print version of record. |
| Nota di bibliografia: | Includes bibliographical references (p. [171]-174) and index. |
| Nota di contenuto: | The Fine Art of Success; Contents; Foreword by Costas Markides; Preface; About the Authors; 1 Madonna Strategy on the Dance Floor; 2 Titian Master and Intruder: Historical Perspectives on Strategic Innovation in the Venetian Art Market of the 16th Century; 3 Hirst The Shark is Dead - How to Build Yourself a New Market; 4 Beuys Understanding Creativity - Is Every Manager an Artist?; 5 Picasso, van Gogh & Gauguin Art Lessons for Global Managers; 6 Koons Made in Heaven, Produced on Earth: Creative Leadership - The Art of Projection; 7 Paik Global Groove - Innovation through Juxtaposition |
| 8 Interview with Gerrit Gohlke, artnetReferences; Index | |
| Sommario/riassunto: | You've read about Jack Welch, Lou Gerstner and Steve Jobs - but what can you learn about business from van Gogh and Picasso? The Fine Art of Success shows why you should look to pop-stars like Madonna or artists like Damian Hirst for guidance on innovation, competitive advantage, leadership, and a host of other business issues. Managers, marketing professionals, and students will see how these creative artists can help their organizations. Chapters include Madonna - Strategy at the dance floor; Damian Hirst - The shark is dead/How to build yourself a new market; Beuys - Understanding creat |
| Titolo autorizzato: | The fine art of success |
| ISBN: | 1-119-20882-3 |
| 1-280-58826-8 | |
| 9786613618092 | |
| 1-119-99016-5 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910830855703321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |