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181   $ctxt
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200 14$aThe fine art of success$b[electronic resource] $ehow learning great art can create great business /$fby Jamie Anderson, Jo?rg Reckenrich, and Martin Kupp
210   $aNew York $cWiley$dc2011
215   $a1 online resource (200 p.)
300   $aDescription based upon print version of record.
311   $a0-470-66106-2 
320   $aIncludes bibliographical references (p. [171]-174) and index.
327   $aThe Fine Art of Success; Contents; Foreword by Costas Markides; Preface; About the Authors; 1 Madonna Strategy on the Dance Floor; 2 Titian Master and Intruder: Historical Perspectives on Strategic Innovation in the Venetian Art Market of the 16th Century; 3 Hirst The Shark is Dead - How to Build Yourself a New Market; 4 Beuys Understanding Creativity - Is Every Manager an Artist?; 5 Picasso, van Gogh & Gauguin Art Lessons for Global Managers; 6 Koons Made in Heaven, Produced on Earth: Creative Leadership - The Art of Projection; 7 Paik Global Groove - Innovation through Juxtaposition
327   $a8 Interview with Gerrit Gohlke, artnetReferences; Index
330   $aYou've read about Jack Welch, Lou Gerstner and Steve Jobs - but what can you learn about business from van Gogh and Picasso? The Fine Art of Success shows why you should look to pop-stars like Madonna or artists like Damian Hirst for guidance on innovation, competitive advantage, leadership, and a host of other business issues. Managers, marketing professionals, and students will see how these creative artists can help their organizations. Chapters include Madonna - Strategy at the dance floor; Damian Hirst - The shark is dead/How to build yourself a new market; Beuys - Understanding creat
606   $aCreative ability in business
606   $aMarketing
606   $aSuccess in business
615  0$aCreative ability in business.
615  0$aMarketing.
615  0$aSuccess in business.
676   $a658.4/09
676   $a658.409
700   $aAnderson$b Jamie$f1971-$01641993
701   $aReckenrich$b Jo?rg$01641994
701   $aKupp$b Martin$01641995
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996   $aThe fine art of success$93986471
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