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Record Nr. |
UNINA9910830855703321 |
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Autore |
Anderson Jamie <1971-> |
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Titolo |
The fine art of success [[electronic resource] ] : how learning great art can create great business / / by Jamie Anderson, Jörg Reckenrich, and Martin Kupp |
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Pubbl/distr/stampa |
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ISBN |
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1-119-20882-3 |
1-280-58826-8 |
9786613618092 |
1-119-99016-5 |
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Descrizione fisica |
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1 online resource (200 p.) |
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Altri autori (Persone) |
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ReckenrichJörg |
KuppMartin |
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Disciplina |
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Soggetti |
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Creative ability in business |
Marketing |
Success in business |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references (p. [171]-174) and index. |
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Nota di contenuto |
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The Fine Art of Success; Contents; Foreword by Costas Markides; Preface; About the Authors; 1 Madonna Strategy on the Dance Floor; 2 Titian Master and Intruder: Historical Perspectives on Strategic Innovation in the Venetian Art Market of the 16th Century; 3 Hirst The Shark is Dead - How to Build Yourself a New Market; 4 Beuys Understanding Creativity - Is Every Manager an Artist?; 5 Picasso, van Gogh & Gauguin Art Lessons for Global Managers; 6 Koons Made in Heaven, Produced on Earth: Creative Leadership - The Art of Projection; 7 Paik Global Groove - Innovation through Juxtaposition |
8 Interview with Gerrit Gohlke, artnetReferences; Index |
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Sommario/riassunto |
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You've read about Jack Welch, Lou Gerstner and Steve Jobs - but what can you learn about business from van Gogh and Picasso? The Fine Art of Success shows why you should look to pop-stars like Madonna or artists like Damian Hirst for guidance on innovation, competitive |
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advantage, leadership, and a host of other business issues. Managers, marketing professionals, and students will see how these creative artists can help their organizations. Chapters include Madonna - Strategy at the dance floor; Damian Hirst - The shark is dead/How to build yourself a new market; Beuys - Understanding creat |
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