03045nam 2200613 a 450 991083085570332120230725052623.01-119-20882-31-280-58826-897866136180921-119-99016-5(CKB)3400000000021218(EBL)699326(OCoLC)747770664(SSID)ssj0000622875(PQKBManifestationID)12236859(PQKBTitleCode)TC0000622875(PQKBWorkID)10659437(PQKB)10634723(MiAaPQ)EBC699326(EXLCZ)99340000000002121820101025d2011 uy 0engur|n|---|||||txtccrThe fine art of success[electronic resource] how learning great art can create great business /by Jamie Anderson, Jörg Reckenrich, and Martin KuppNew York Wileyc20111 online resource (200 p.)Description based upon print version of record.0-470-66106-2 Includes bibliographical references (p. [171]-174) and index.The Fine Art of Success; Contents; Foreword by Costas Markides; Preface; About the Authors; 1 Madonna Strategy on the Dance Floor; 2 Titian Master and Intruder: Historical Perspectives on Strategic Innovation in the Venetian Art Market of the 16th Century; 3 Hirst The Shark is Dead - How to Build Yourself a New Market; 4 Beuys Understanding Creativity - Is Every Manager an Artist?; 5 Picasso, van Gogh & Gauguin Art Lessons for Global Managers; 6 Koons Made in Heaven, Produced on Earth: Creative Leadership - The Art of Projection; 7 Paik Global Groove - Innovation through Juxtaposition8 Interview with Gerrit Gohlke, artnetReferences; IndexYou've read about Jack Welch, Lou Gerstner and Steve Jobs - but what can you learn about business from van Gogh and Picasso? The Fine Art of Success shows why you should look to pop-stars like Madonna or artists like Damian Hirst for guidance on innovation, competitive advantage, leadership, and a host of other business issues. Managers, marketing professionals, and students will see how these creative artists can help their organizations. Chapters include Madonna - Strategy at the dance floor; Damian Hirst - The shark is dead/How to build yourself a new market; Beuys - Understanding creatCreative ability in businessMarketingSuccess in businessCreative ability in business.Marketing.Success in business.658.4/09658.409Anderson Jamie1971-1641993Reckenrich Jörg1641994Kupp Martin1641995MiAaPQMiAaPQMiAaPQBOOK9910830855703321The fine art of success3986471UNINA