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Competitive advantage in food and agribusiness industries / / guest editors Morven McEachern and Claire Seaman



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Titolo: Competitive advantage in food and agribusiness industries / / guest editors Morven McEachern and Claire Seaman Visualizza cluster
Pubblicazione: Bradford, England, : Emerald Group Publishing, c2005
Edizione: 1st ed.
Descrizione fisica: 1 online resource (112 p.)
Disciplina: 338.19
Soggetto topico: Agricultural industries
Food industry and trade
Altri autori: McEachemMorven  
SeamanClaire  
Note generali: Description based upon print version of record.
Nota di contenuto: CONTENTS; EDITORIAL ADVISORY BOARD; A new approach to elicit consumers' willingness to purchase genetically modified apples; Food industry awareness of consumers' plant food beliefs; Consumer perceptions of meat production; Development and empirical test of a grocery retail instore logistics model; Exploring the gap between attitudes and behaviour; The development of the European market for organic products: insights from a Delphi study;
Sommario/riassunto: This e-book draws together current and topical research from around the globe on gaining competitive advantage in food and agri-business industries worldwide. Consumer purchasing behaviour and perceptions of genetically-modified foods, organic foods, plant foods and meat are considered, with a view to establishing how industry can better understand and inform consumers to achieve competitive advantage.
Titolo autorizzato: Competitive advantage in food and agribusiness industries  Visualizza cluster
ISBN: 1-280-50932-5
9786610509324
1-84544-605-4
Formato: Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione: Inglese
Record Nr.: 9910816835303321
Lo trovi qui: Univ. Federico II
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