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Titolo: | Growth strategies : an Emerald guide |
Pubblicazione: | Bradford, England, : Emerald Group Publishing, c2004 |
Edizione: | 1st ed. |
Descrizione fisica: | 22 p |
Disciplina: | 658.4;658.4012 |
Soggetto topico: | Strategic planning |
Management | |
Note generali: | Bibliographic Level Mode of Issuance: Monograph |
Nota di contenuto: | Cover -- Introduction -- People, power and profits: linking strategy to business growth -- Product development: five keys to increasing speed and predictability -- Successfully launching your product: getting it right -- Want to accelerate organic growth? Retool your marketing factory!. |
Sommario/riassunto: | In his interview with ManagementFirst, corporate growth guru Chris Zook reveals that over 80 percent of companies that achieved good growth levels over ten years grew in a pattern that resembled the emanating rings of a tree. They grew in their core business, possibly gaining a slight amount of market share, but they also pushed out the boundaries of their core businesses to somewhat new areas. |
Titolo autorizzato: | Growth strategies |
ISBN: | 1-280-70633-3 |
9786610706334 | |
Formato: | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione: | Inglese |
Record Nr.: | 9910810707303321 |
Lo trovi qui: | Univ. Federico II |
Opac: | Controlla la disponibilità qui |