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Record Nr. |
UNINA9910810707303321 |
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Titolo |
Growth strategies : an Emerald guide |
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Pubbl/distr/stampa |
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Bradford, England, : Emerald Group Publishing, c2004 |
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ISBN |
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1-280-70633-3 |
9786610706334 |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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Disciplina |
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Soggetti |
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Strategic planning |
Management |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Bibliographic Level Mode of Issuance: Monograph |
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Nota di contenuto |
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Cover -- Introduction -- People, power and profits: linking strategy to business growth -- Product development: five keys to increasing speed and predictability -- Successfully launching your product: getting it right -- Want to accelerate organic growth? Retool your marketing factory!. |
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Sommario/riassunto |
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In his interview with ManagementFirst, corporate growth guru Chris Zook reveals that over 80 percent of companies that achieved good growth levels over ten years grew in a pattern that resembled the emanating rings of a tree. They grew in their core business, possibly gaining a slight amount of market share, but they also pushed out the boundaries of their core businesses to somewhat new areas. |
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