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Managing today's news media : audience first / / Samir Husni, University of Mississippi ; Debora Halpern Wenger, University of Mississippi ; Hank Price, Northwestern University Media Management Center



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Autore: Husni Samir Visualizza persona
Titolo: Managing today's news media : audience first / / Samir Husni, University of Mississippi ; Debora Halpern Wenger, University of Mississippi ; Hank Price, Northwestern University Media Management Center Visualizza cluster
Pubblicazione: Los Angeles : , : CQ Press, and imprint of SAGE Publications, Inc., , [2016]
Descrizione fisica: 1 online resource (218 pages) : illustrations
Disciplina: 070.1/9
Soggetto topico: Broadcast journalism
Television viewers
Persona (resp. second.): WengerDebora Halpern
PriceHank
Nota di bibliografia: Includes bibliographical references and index.
Sommario/riassunto: The business of journalism is in the midst of massive change. Managing Today's News Media: Audience First offers practical solutions on how to cope with and adapt to the evolving media landscape. News media experts Samir Husni, Debora Halpern Wenger, and Hank Price introduce a forward-looking framework for understanding why change is occurring and what it means to the business of journalism. Central to this new paradigm is a focus on the audience. The authors introduce "The 4Cs Strategy" to describe how customers, control, choice, and change are all part of a strategy for successful media organizations. Every chapter in the book relates to one or more of these four key principles: * Customer - Each platform must offer a unique experience to the customer. ...
Titolo autorizzato: Managing today's news media  Visualizza cluster
ISBN: 1-5063-0067-7
1-4833-1354-9
1-4833-9544-8
Formato: Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione: Inglese
Record Nr.: 9910796635703321
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