Media organizations and convergence [[electronic resource] ] : case studies of media convergence pioneers / / Gracie Lawson-Borders
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| Autore: |
Lawson-Borders Gracie
|
| Titolo: |
Media organizations and convergence [[electronic resource] ] : case studies of media convergence pioneers / / Gracie Lawson-Borders
|
| Pubblicazione: | Mahwah, N.J., : Lawrence Erlbaum Associates, 2006 |
| Descrizione fisica: | 1 online resource (225 p.) |
| Disciplina: | 302.23 |
| Soggetto topico: | Mass media - Technological innovations - United States |
| Note generali: | Description based upon print version of record. |
| Nota di bibliografia: | Includes bibliographical references and indexes. |
| Nota di contenuto: | Contents; Preface; Acknowledgments; I: MEDIA ORGANIZATIONS AND CONVERGENCE; II: CONVERGENCE IN ACTION; CONCLUSION; Author Index; Subject Index |
| Sommario/riassunto: | This volume offers a timely examination of technology's impact on media companies and the results of convergence among media industries, considering the effects on journalistic, business, and economic practices. Media Organizations and Convergence: Case Studies of Media Convergence Pioneers considers the many definitions of convergence and explores the changes in communication technologies. Author Gracie L. Lawson-Borders provides a brief history of media segments and their evolutions as they adapt to emerging technologies, media conglomeration, and the competitive and global changes th |
| Titolo autorizzato: | Media organizations and convergence |
| ISBN: | 1-135-60713-3 |
| 1-282-32705-4 | |
| 9786612327056 | |
| 1-4106-1714-9 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910784484403321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |
Serie:
LEA's communication series.