02713nam 22006494a 450 991078448440332120230828231150.01-135-60713-31-282-32705-497866123270561-4106-1714-9(CKB)1000000000347642(EBL)274524(OCoLC)476019397(SSID)ssj0000200324(PQKBManifestationID)11184489(PQKBTitleCode)TC0000200324(PQKBWorkID)10220312(PQKB)11403083(MiAaPQ)EBC274524(MiAaPQ)EBC5300884(Au-PeEL)EBL274524(CaPaEBR)ebr10150001(CaONFJC)MIL917918(OCoLC)742296131(Au-PeEL)EBL5300884(CaONFJC)MIL232705(OCoLC)1027145527(EXLCZ)99100000000034764220050727d2006 uy 0engur|n|---|||||txtccrMedia organizations and convergence[electronic resource] case studies of media convergence pioneers /Gracie Lawson-BordersMahwah, N.J. Lawrence Erlbaum Associates20061 online resource (225 p.)LEA's communication seriesDescription based upon print version of record.0-8058-5198-4 0-8058-5197-6 Includes bibliographical references and indexes.Contents; Preface; Acknowledgments; I: MEDIA ORGANIZATIONS AND CONVERGENCE; II: CONVERGENCE IN ACTION; CONCLUSION; Author Index; Subject IndexThis volume offers a timely examination of technology's impact on media companies and the results of convergence among media industries, considering the effects on journalistic, business, and economic practices. Media Organizations and Convergence: Case Studies of Media Convergence Pioneers considers the many definitions of convergence and explores the changes in communication technologies. Author Gracie L. Lawson-Borders provides a brief history of media segments and their evolutions as they adapt to emerging technologies, media conglomeration, and the competitive and global changes thLEA's communication series.Mass mediaTechnological innovationsUnited StatesMass mediaTechnological innovations302.23Lawson-Borders Gracie1512372MiAaPQMiAaPQMiAaPQBOOK9910784484403321Media organizations and convergence3746227UNINA