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Record Nr. |
UNINA9910784484403321 |
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Autore |
Lawson-Borders Gracie |
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Titolo |
Media organizations and convergence [[electronic resource] ] : case studies of media convergence pioneers / / Gracie Lawson-Borders |
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Pubbl/distr/stampa |
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Mahwah, N.J., : Lawrence Erlbaum Associates, 2006 |
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ISBN |
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1-135-60713-3 |
1-282-32705-4 |
9786612327056 |
1-4106-1714-9 |
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Descrizione fisica |
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1 online resource (225 p.) |
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Collana |
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LEA's communication series |
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Disciplina |
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Soggetti |
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Mass media - Technological innovations - United States |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and indexes. |
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Nota di contenuto |
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Contents; Preface; Acknowledgments; I: MEDIA ORGANIZATIONS AND CONVERGENCE; II: CONVERGENCE IN ACTION; CONCLUSION; Author Index; Subject Index |
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Sommario/riassunto |
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This volume offers a timely examination of technology's impact on media companies and the results of convergence among media industries, considering the effects on journalistic, business, and economic practices. Media Organizations and Convergence: Case Studies of Media Convergence Pioneers considers the many definitions of convergence and explores the changes in communication technologies. Author Gracie L. Lawson-Borders provides a brief history of media segments and their evolutions as they adapt to emerging technologies, media conglomeration, and the competitive and global changes th |
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