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100   $a20050727d2006      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aMedia organizations and convergence$b[electronic resource] $ecase studies of media convergence pioneers /$fGracie Lawson-Borders
210   $aMahwah, N.J. $cLawrence Erlbaum Associates$d2006
215   $a1 online resource (225 p.)
225 1 $aLEA's communication series
300   $aDescription based upon print version of record.
311   $a0-8058-5198-4 
311   $a0-8058-5197-6 
320   $aIncludes bibliographical references and indexes.
327   $aContents; Preface; Acknowledgments; I: MEDIA ORGANIZATIONS AND CONVERGENCE; II: CONVERGENCE IN ACTION; CONCLUSION; Author Index; Subject Index
330   $aThis volume offers a timely examination of technology's impact on media companies and the results of convergence among media industries, considering the effects on journalistic, business, and economic practices. Media Organizations and Convergence: Case Studies of Media Convergence Pioneers considers the many definitions of convergence and explores the changes in communication technologies. Author Gracie L. Lawson-Borders provides a brief history of media segments and their evolutions as they adapt to emerging technologies, media conglomeration, and the competitive and global changes th
410  0$aLEA's communication series.
606   $aMass media$xTechnological innovations$zUnited States
615  0$aMass media$xTechnological innovations
676   $a302.23
700   $aLawson-Borders$b Gracie$01512372
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910784484403321
996   $aMedia organizations and convergence$93746227
997   $aUNINA