Making an impact online-- on a shoestring [[electronic resource] ] : creating a website that really works without breaking the bank / / Antóin Ó. Lachtnáin

• Autore: Lachtnáin Antóin Ó
• Pubblicazione: London, : Bloomsbury, 2011
• Edizione: [Rev. ed.].
• Descrizione fisica: 1 online resource (248 p.)
• Disciplina: 658.8; 658.8/72; 658.872
• Soggetto topico: Web site development; Web sites - Design
• Note generali: Includes index.; "First published in Great Britain in 2007 by A&C Black Publishers Ltd."--T.p. verso.
• Nota di contenuto: Contents; Introduction; 1. Creating an effective Internet strategy; 2. The basics: sort out a domain name, an e-mail account, a website, and get selling; 3. Marketing your website; 4. Building the 'back end' of your Internet business; 5. Make your business more efficient with the Internet; 6. Strategies for a small business on the Internet; Conclusion: It's time for small businesses to think big; Index
• Sommario/riassunto: The Business on a Shoestring series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, real-life examples, step-by-step advice and sources of further information. Having an online presence is essential for most businesses these days. Don't think that a small budget means that you can't compete with larger organisations: if your site is well laid out and your content compelling, you can!. This revised edition
• Titolo autorizzato: Making an impact online-- on a shoestring
• ISBN: 1-283-29437-0; 9786613294371; 1-4081-6328-4
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910781747103321
• Lo trovi qui: Univ. Federico II
• Serie: Business on a shoestring.