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101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aMaking an impact online-- on a shoestring$b[electronic resource] $ecreating a website that really works without breaking the bank /$fAnto?in O?. Lachtna?in
205   $a[Rev. ed.].
210   $aLondon $cBloomsbury$d2011
215   $a1 online resource (248 p.)
225 1 $aBusiness on a shoestring
300   $aIncludes index.
300   $a"First published in Great Britain in 2007 by A&C Black Publishers Ltd."--T.p. verso.
311   $a1-4081-3990-1 
327   $aContents; Introduction; 1. Creating an effective Internet strategy; 2. The basics: sort out a domain name, an e-mail account, a website, and get selling; 3. Marketing your website; 4. Building the 'back end' of your Internet business; 5. Make your business more efficient with the Internet; 6. Strategies for a small business on the Internet; Conclusion: It's time for small businesses to think big; Index
330   $aThe Business on a Shoestring series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, real-life examples, step-by-step advice and sources of further information. Having an online presence is essential for most businesses these days. Don't think that a small budget means that you can't compete with larger organisations: if your site is well laid out and your content compelling, you can!. This revised edition 
410  0$aBusiness on a shoestring.
606   $aWeb site development
606   $aWeb sites$xDesign
615  0$aWeb site development.
615  0$aWeb sites$xDesign.
676   $a658.8
676   $a658.8/72
676   $a658.872
700   $aLachtna?in$b Anto?in O?$01553683
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910781747103321
996   $aMaking an impact online-- on a shoestring$93814377
997   $aUNINA