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Record Nr. |
UNINA9910781747103321 |
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Autore |
Lachtnáin Antóin Ó |
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Titolo |
Making an impact online-- on a shoestring [[electronic resource] ] : creating a website that really works without breaking the bank / / Antóin Ó. Lachtnáin |
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Pubbl/distr/stampa |
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London, : Bloomsbury, 2011 |
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ISBN |
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1-283-29437-0 |
9786613294371 |
1-4081-6328-4 |
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Edizione |
[[Rev. ed.].] |
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Descrizione fisica |
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1 online resource (248 p.) |
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Collana |
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Disciplina |
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Soggetti |
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Web site development |
Web sites - Design |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Includes index. |
"First published in Great Britain in 2007 by A&C Black Publishers Ltd."--T.p. verso. |
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Nota di contenuto |
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Contents; Introduction; 1. Creating an effective Internet strategy; 2. The basics: sort out a domain name, an e-mail account, a website, and get selling; 3. Marketing your website; 4. Building the 'back end' of your Internet business; 5. Make your business more efficient with the Internet; 6. Strategies for a small business on the Internet; Conclusion: It's time for small businesses to think big; Index |
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Sommario/riassunto |
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The Business on a Shoestring series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, real-life examples, step-by-step advice and sources of further information. Having an online presence is essential for most businesses these days. Don't think that a small budget means that you can't compete with larger organisations: if your site is well laid out and your content compelling, you can!. This revised edition |
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