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Hollywood 1938 : Motion Pictures' Greatest Year / / Catherine Jurca



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Autore: Jurca Catherine Visualizza persona
Titolo: Hollywood 1938 : Motion Pictures' Greatest Year / / Catherine Jurca Visualizza cluster
Pubblicazione: Berkeley, CA : , : University of California Press, , [2012]
©2012
Descrizione fisica: 1 online resource (285 p.)
Disciplina: 384/.809794940904
Soggetto topico: Hollywood (Los Angeles, Calif.) - History - 20th century
Hollywood (Los Angeles, Calif.) -- History -- 20th century
Motion picture audiences - United States - History
Motion picture audiences -- United States -- History
Motion picture industry - Economic aspects - California - Los Angeles - History - 20th century
Motion picture industry -- Economic aspects -- California -- Los Angeles -- History -- 20th century
Motion pictures - California - Los Angeles - History - 20th century
Motion pictures -- California -- Los Angeles -- History -- 20th century
Motion pictures - History - 20th century - California - Los Angeles
Motion picture audiences - History - 20th century - United States
Motion picture industry - History - Economic aspects - Los Angeles - California
Music, Dance, Drama & Film
Film
Soggetto non controllato: 1930s america
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leisure reading
motion pictures
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political
problems in hollywood
school
start of hollywood
students and teachers
theatre
vacation books
Note generali: Description based upon print version of record.
Nota di contenuto: Frontmatter -- Contents -- Illustrations -- Acknowledgments -- Introduction: Hollywood Looks at Its Audience -- Part One. The Campaign -- Part Two. The Films -- Conclusion: Motion Pictures' Worst Year -- Appendix 1 -- Appendix 2 -- Notes -- Notes
Sommario/riassunto: In Hollywood 1938, Catherine Jurca brings to light a tumultuous year of crisis that has been neglected in histories of the studio era. With attendance in decline, negative publicity about stars that were "poison at the box office," and a spate of bad films, industry executives decided that the public was fed up with the movies. Jurca describes their desperate attempt to win back audiences by launching Motion Pictures' Greatest Year, a massive, and unsuccessful, public relations campaign conducted in theaters and newspapers across North America. Drawing on the records of studio personnel, independent exhibitors, moviegoers, and the motion pictures themselves, she analyzes what was wrong-and right-with Hollywood at the end of a heralded decade, and how the industry's troubles changed the making and marketing of films in 1938 and beyond.
Titolo autorizzato: Hollywood 1938  Visualizza cluster
ISBN: 1-280-11653-6
9786613520821
0-520-95196-4
Formato: Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione: Inglese
Record Nr.: 9910778940803321
Lo trovi qui: Univ. Federico II
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