1.

Record Nr.

UNINA9910778940803321

Autore

Jurca Catherine

Titolo

Hollywood 1938 : Motion Pictures' Greatest Year / / Catherine Jurca

Pubbl/distr/stampa

Berkeley, CA : , : University of California Press, , [2012]

©2012

ISBN

1-280-11653-6

9786613520821

0-520-95196-4

Descrizione fisica

1 online resource (285 p.)

Disciplina

384/.809794940904

Soggetti

Hollywood (Los Angeles, Calif.) - History - 20th century

Hollywood (Los Angeles, Calif.) -- History -- 20th century

Motion picture audiences - United States - History

Motion picture audiences -- United States -- History

Motion picture industry - Economic aspects - California - Los Angeles - History - 20th century

Motion picture industry -- Economic aspects -- California -- Los Angeles -- History -- 20th century

Motion pictures - California - Los Angeles - History - 20th century

Motion pictures -- California -- Los Angeles -- History -- 20th century

Motion pictures - History - 20th century - California - Los Angeles

Motion picture audiences - History - 20th century - United States

Motion picture industry - History - Economic aspects - Los Angeles - California

Music, Dance, Drama & Film

Film

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Note generali

Description based upon print version of record.

Nota di contenuto

Frontmatter -- Contents -- Illustrations -- Acknowledgments -- Introduction: Hollywood Looks at Its Audience -- Part One. The Campaign -- Part Two. The Films -- Conclusion: Motion Pictures' Worst Year -- Appendix 1 -- Appendix 2 -- Notes -- Notes

Sommario/riassunto

In Hollywood 1938, Catherine Jurca brings to light a tumultuous year of



crisis that has been neglected in histories of the studio era. With attendance in decline, negative publicity about stars that were "poison at the box office," and a spate of bad films, industry executives decided that the public was fed up with the movies. Jurca describes their desperate attempt to win back audiences by launching Motion Pictures' Greatest Year, a massive, and unsuccessful, public relations campaign conducted in theaters and newspapers across North America. Drawing on the records of studio personnel, independent exhibitors, moviegoers, and the motion pictures themselves, she analyzes what was wrong-and right-with Hollywood at the end of a heralded decade, and how the industry's troubles changed the making and marketing of films in 1938 and beyond.