LEADER 05459nam 22011775 450 001 9910778940803321 005 20230508161853.0 010 $a1-280-11653-6 010 $a9786613520821 010 $a0-520-95196-4 024 7 $a10.1525/9780520951969 035 $a(CKB)2550000000084166 035 $a(EBL)858752 035 $a(OCoLC)775872730 035 $a(SSID)ssj0000612042 035 $a(PQKBManifestationID)11445588 035 $a(PQKBTitleCode)TC0000612042 035 $a(PQKBWorkID)10671218 035 $a(PQKB)11246719 035 $a(DE-B1597)519711 035 $a(OCoLC)785782260 035 $a(DE-B1597)9780520951969 035 $a(MiAaPQ)EBC858752 035 $a(EXLCZ)992550000000084166 100 $a20200424h20122012 fg 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aHollywood 1938 $eMotion Pictures' Greatest Year /$fCatherine Jurca 210 1$aBerkeley, CA :$cUniversity of California Press,$d[2012] 210 4$dİ2012 215 $a1 online resource (285 p.) 300 $aDescription based upon print version of record. 311 $a0-520-23370-0 327 $tFrontmatter --$tContents --$tIllustrations --$tAcknowledgments --$tIntroduction: Hollywood Looks at Its Audience --$tPart One. The Campaign --$tPart Two. The Films --$tConclusion: Motion Pictures' Worst Year --$tAppendix 1 --$tAppendix 2 --$tNotes --$tNotes 330 $aIn Hollywood 1938, Catherine Jurca brings to light a tumultuous year of crisis that has been neglected in histories of the studio era. With attendance in decline, negative publicity about stars that were "poison at the box office," and a spate of bad films, industry executives decided that the public was fed up with the movies. Jurca describes their desperate attempt to win back audiences by launching Motion Pictures' Greatest Year, a massive, and unsuccessful, public relations campaign conducted in theaters and newspapers across North America. Drawing on the records of studio personnel, independent exhibitors, moviegoers, and the motion pictures themselves, she analyzes what was wrong-and right-with Hollywood at the end of a heralded decade, and how the industry's troubles changed the making and marketing of films in 1938 and beyond. 606 $aHollywood (Los Angeles, Calif.) - History - 20th century 606 $aHollywood (Los Angeles, Calif.) -- History -- 20th century 606 $aMotion picture audiences - United States - History 606 $aMotion picture audiences -- United States -- History 606 $aMotion picture industry - Economic aspects - California - Los Angeles - History - 20th century 606 $aMotion picture industry -- Economic aspects -- California -- Los Angeles -- History -- 20th century 606 $aMotion pictures - California - Los Angeles - History - 20th century 606 $aMotion pictures -- California -- Los Angeles -- History -- 20th century 606 $aMotion pictures$xHistory$y20th century$zCalifornia$zLos Angeles 606 $aMotion picture audiences$xHistory$y20th century$zUnited States 606 $aMotion picture industry$xHistory$xEconomic aspects$zLos Angeles$zCalifornia 606 $aMusic, Dance, Drama & Film$2HILCC 606 $aFilm$2HILCC 610 $a1930s america. 610 $abook club reads. 610 $abooks for moviegoers. 610 $acinema lovers. 610 $acinema. 610 $aclassical hollywood. 610 $adiscussion books. 610 $aeasy to read. 610 $afilm history hollywood. 610 $agifts for friends. 610 $aheralded decade. 610 $ahistory. 610 $ahollywood history. 610 $ahollywood. 610 $ahow to succeed in hollywood. 610 $alearning while reading. 610 $aleisure reading. 610 $amotion pictures. 610 $amovie industry. 610 $amovie lovers. 610 $anostalgic. 610 $apage turner. 610 $apolitical. 610 $aproblems in hollywood. 610 $aschool. 610 $astart of hollywood. 610 $astudents and teachers. 610 $atheatre. 610 $avacation books. 615 4$aHollywood (Los Angeles, Calif.) - History - 20th century. 615 4$aHollywood (Los Angeles, Calif.) -- History -- 20th century. 615 4$aMotion picture audiences - United States - History. 615 4$aMotion picture audiences -- United States -- History. 615 4$aMotion picture industry - Economic aspects - California - Los Angeles - History - 20th century. 615 4$aMotion picture industry -- Economic aspects -- California -- Los Angeles -- History -- 20th century. 615 4$aMotion pictures - California - Los Angeles - History - 20th century. 615 4$aMotion pictures -- California -- Los Angeles -- History -- 20th century. 615 0$aMotion pictures$xHistory 615 0$aMotion picture audiences$xHistory 615 0$aMotion picture industry$xHistory$xEconomic aspects 615 7$aMusic, Dance, Drama & Film 615 7$aFilm 676 $a384/.809794940904 700 $aJurca$b Catherine$4aut$4http://id.loc.gov/vocabulary/relators/aut$01033768 801 0$bDE-B1597 801 1$bDE-B1597 906 $aBOOK 912 $a9910778940803321 996 $aHollywood 1938$93850971 997 $aUNINA