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[null,"1.","Record Nr.",null,"UNINA9910778940803321"]
[null,null,"Autore",null,"Jurca Catherine"]
[null,null,"Titolo",null,"Hollywood 1938 : Motion Pictures' Greatest Year / / Catherine Jurca"]
[null,null,"Pubbl/distr/stampa",null,"Berkeley, CA : , : University of California Press, , [2012]"]
[{"$nulls":4},"©2012"]
[null,null,"ISBN",null,"1-280-11653-6"]
[{"$nulls":4},"9786613520821"]
[{"$nulls":4},"0-520-95196-4"]
[null,null,"Descrizione fisica",null,"1 online resource (285 p.)"]
[null,null,"Disciplina",null,"384/.809794940904"]
[null,null,"Soggetti",null,"Hollywood (Los Angeles, Calif.) - History - 20th century"]
[{"$nulls":4},"Hollywood (Los Angeles, Calif.) -- History -- 20th century"]
[{"$nulls":4},"Motion picture audiences - United States - History"]
[{"$nulls":4},"Motion picture audiences -- United States -- History"]
[{"$nulls":4},"Motion picture industry - Economic aspects - California - Los Angeles - History - 20th century"]
[{"$nulls":4},"Motion picture industry -- Economic aspects -- California -- Los Angeles -- History -- 20th century"]
[{"$nulls":4},"Motion pictures - California - Los Angeles - History - 20th century"]
[{"$nulls":4},"Motion pictures -- California -- Los Angeles -- History -- 20th century"]
[{"$nulls":4},"Motion pictures - History - 20th century - California - Los Angeles"]
[{"$nulls":4},"Motion picture audiences - History - 20th century - United States"]
[{"$nulls":4},"Motion picture industry - History - Economic aspects - Los Angeles - California"]
[{"$nulls":4},"Music, Dance, Drama & Film"]
[{"$nulls":4},"Film"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,"Nota di contenuto",null,"Frontmatter -- Contents -- Illustrations -- Acknowledgments -- Introduction: Hollywood Looks at Its Audience -- Part One. The Campaign -- Part Two. The Films -- Conclusion: Motion Pictures' Worst Year -- Appendix 1 -- Appendix 2 -- Notes -- Notes"]
[null,null,null,"Sommario/riassunto","In Hollywood 1938, Catherine Jurca brings to light a tumultuous year of crisis that has been neglected in histories of the studio era. With attendance in decline, negative publicity about stars that were \"poison "]
[{"$nulls":4},"at the box office,\" and a spate of bad films, industry executives decided that the public was fed up with the movies. Jurca describes their desperate attempt to win back audiences by launching Motion Pictures' Greatest Year, a massive, and unsuccessful, public relations campaign conducted in theaters and newspapers across North America. Drawing on the records of studio personnel, independent exhibitors, moviegoers, and the motion pictures themselves, she analyzes what was wrong-and right-with Hollywood at the end of a heralded decade, and how the industry's troubles changed the making and marketing of films in 1938 and beyond."]