Brand vision : how to energize your team to drive business growth / / David Taylor
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| Autore: |
Taylor David <1964->
|
| Titolo: |
Brand vision : how to energize your team to drive business growth / / David Taylor
|
| Pubblicazione: | Chichester, West Sussex, England ; ; Hoboken, NJ, : John Wiley & Sons, c2006 |
| Descrizione fisica: | 1 online resource (288 p.) |
| Disciplina: | 658.8/27 |
| Soggetto topico: | Brand name products |
| Product management | |
| Employee motivation | |
| Note generali: | Description based upon print version of record. |
| Nota di bibliografia: | Includes bibliographical references (p. [253] - 254) and index. |
| Nota di contenuto: | Introduction : be a brand CEO not a strategy tourist --Search for true insight -- Create an insight springboard -- The visioning journey -- What are you going to fight for? -- Where's the sausage? -- Sizzle that sells -- Big brand ideas beats brand essence --Bring the vision to life -- Test drive your vision -- Brand-led business -- Beyond brandwashing to true engagement -- Create hero products -- Communicating without ego tripping. |
| Sommario/riassunto: | David Taylor's third book lifts the lid on why so many brand visioning projects end in failure: an overly theoretical and complex approach he calls 'strategy tourism'. By contrast, his straightforward, no-nonsense programme will ensure that you end up with an inspiring vision and a hands-on action plan to drive growth. Designed in a highly practical format, brandvision shows how to lead your team on a step-by-step 'visioning journey' that builds engagement, energy and alignment. Powerful tips, tools and tricks help you start applying the principles to your business today:Searching fo |
| Titolo autorizzato: | Brand vision |
| ISBN: | 9786612345494 |
| 9781119209300 | |
| 1119209307 | |
| 9781282345492 | |
| 1282345494 | |
| 9780470060940 | |
| 0470060948 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910676648803321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |