|
|
|
|
|
|
|
|
1. |
Record Nr. |
UNINA9910676648803321 |
|
|
Autore |
Taylor David <1964-> |
|
|
Titolo |
Brand vision : how to energize your team to drive business growth / / David Taylor |
|
|
|
|
|
|
|
Pubbl/distr/stampa |
|
|
Chichester, West Sussex, England ; ; Hoboken, NJ, : John Wiley & Sons, c2006 |
|
|
|
|
|
|
|
|
|
ISBN |
|
9786612345494 |
9781119209300 |
1119209307 |
9781282345492 |
1282345494 |
9780470060940 |
0470060948 |
|
|
|
|
|
|
|
|
Descrizione fisica |
|
1 online resource (288 p.) |
|
|
|
|
|
|
Disciplina |
|
|
|
|
|
|
Soggetti |
|
Brand name products |
Product management |
Employee motivation |
|
|
|
|
|
|
|
|
Lingua di pubblicazione |
|
|
|
|
|
|
Formato |
Materiale a stampa |
|
|
|
|
|
Livello bibliografico |
Monografia |
|
|
|
|
|
Note generali |
|
Description based upon print version of record. |
|
|
|
|
|
|
Nota di bibliografia |
|
Includes bibliographical references (p. [253] - 254) and index. |
|
|
|
|
|
|
Nota di contenuto |
|
Introduction : be a brand CEO not a strategy tourist --Search for true insight -- Create an insight springboard -- The visioning journey -- What are you going to fight for? -- Where's the sausage? -- Sizzle that sells -- Big brand ideas beats brand essence --Bring the vision to life -- Test drive your vision -- Brand-led business -- Beyond brandwashing to true engagement -- Create hero products -- Communicating without ego tripping. |
|
|
|
|
|
|
|
|
Sommario/riassunto |
|
David Taylor's third book lifts the lid on why so many brand visioning projects end in failure: an overly theoretical and complex approach he calls 'strategy tourism'. By contrast, his straightforward, no-nonsense programme will ensure that you end up with an inspiring vision and a hands-on action plan to drive growth. Designed in a highly practical format, brandvision shows how to lead your team on a step-by-step 'visioning journey' that builds engagement, energy and alignment. |
|
|
|
|