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[null,"1.","Record Nr.",null,"UNINA9910676648803321"]
[null,null,"Autore",null,"Taylor David <1964->"]
[null,null,"Titolo",null,"Brand vision : how to energize your team to drive business growth / / David Taylor"]
[null,null,"Pubbl/distr/stampa",null,"Chichester, West Sussex, England ; ; Hoboken, NJ, : John Wiley & Sons, c2006"]
[null,null,"ISBN",null,"9786612345494"]
[{"$nulls":4},"9781119209300"]
[{"$nulls":4},"1119209307"]
[{"$nulls":4},"9781282345492"]
[{"$nulls":4},"1282345494"]
[{"$nulls":4},"9780470060940"]
[{"$nulls":4},"0470060948"]
[null,null,"Descrizione fisica",null,"1 online resource (288 p.)"]
[null,null,"Disciplina",null,"658.8/27"]
[null,null,"Soggetti",null,"Brand name products"]
[{"$nulls":4},"Product management"]
[{"$nulls":4},"Employee motivation"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references (p. [253] - 254) and index."]
[null,null,"Nota di contenuto",null,"Introduction : be a brand CEO not a strategy tourist --Search for true insight -- Create an insight springboard --  The visioning journey -- What are you going to fight for? -- Where's the sausage? -- Sizzle that sells -- Big brand ideas beats brand essence --Bring the vision to life -- Test drive your vision -- Brand-led business -- Beyond brandwashing to true engagement -- Create hero products -- Communicating without ego tripping."]
[null,null,null,"Sommario/riassunto","David Taylor's third book lifts the lid on why so many brand visioning projects end in failure: an overly theoretical and complex approach he calls 'strategy tourism'. By contrast, his straightforward, no-nonsense programme will ensure that you end up with an inspiring vision and a hands-on action plan to drive growth. Designed in a highly practical format, brandvision shows how to lead your team on a step-by-step 'visioning journey' that builds engagement, energy and alignment. Powerful tips, tools and tricks help you start applying the principles to your business today:Searching fo"]