Methods in consumer research . Volume 1 New approaches to classic methods / / edited by Gast�on Ares, Paula Varela
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| Titolo: |
Methods in consumer research . Volume 1 New approaches to classic methods / / edited by Gast�on Ares, Paula Varela
|
| Pubblicazione: | Duxford : , : Woodhead Publishing, an imprint of Elsevier, , [2018] |
| �2018 | |
| Descrizione fisica: | 1 online resource (xx, 630 pages) : illustrations (some color) |
| Disciplina: | 658.8340721 |
| Soggetto topico: | Consumers - Research - Methodology |
| Consumer behavior - Research - Methodology | |
| Persona (resp. second.): | AresGast�on |
| VarelaPaula (Varela Tomasco) | |
| Nota di bibliografia: | Includes bibliographical references at the end of each chapters and index. |
| Nota di contenuto: | pt. 1. Introduction -- pt. 2. Qualitative techniques -- pt. 3. Liking and beyond -- pt. 4. Consumer segmentation -- pt. 5. Influence of extrinsic product characteristics. |
| Sommario/riassunto: | This book discusses advances in the classical methods of consumer science, including qualitative techniques, focus groups and social media, as well as focusing on liking, a fundamental principle of consumer science; consumer segmentation; and the influence of extrinsic product characteristics. |
| Titolo autorizzato: | Methods in consumer research |
| ISBN: | 0-08-101258-6 |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910583052503321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |
Serie:
Woodhead Publishing in food science, technology, and nutrition.