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010   $a0-08-101258-6
035   $a(OCoLC)1017986336
035   $a(MiFhGG)GVRL7ZJR
035   $a(EXLCZ)993790000000543726
100   $a20180430h20182018  uy             0
101 0 $aeng
135   $aurun|---uuuua
181   $2rdacontent
182   $2rdamedia
183   $2rdacarrier
200 00$aMethods in consumer research$hVolume 1$iNew approaches to classic methods /$fedited by Gast?on Ares, Paula Varela
210  1$aDuxford :$cWoodhead Publishing, an imprint of Elsevier,$d[2018]
210  4$d?2018
215   $a1 online resource (xx, 630 pages) $cillustrations (some color)
225 1 $aWoodhead Publishing Series in Food Science, Technology and Nutrition
311   $a0-08-102089-9 
320   $aIncludes bibliographical references at the end of each chapters and index.
327   $apt. 1. Introduction -- pt. 2. Qualitative techniques -- pt. 3. Liking and beyond -- pt. 4. Consumer segmentation -- pt. 5. Influence of extrinsic product characteristics.
330   $aThis book discusses advances in the classical methods of consumer science, including qualitative techniques, focus groups and social media, as well as focusing on liking, a fundamental principle of consumer science; consumer segmentation; and the influence of extrinsic product characteristics.
410  0$aWoodhead Publishing in food science, technology, and nutrition.
606   $aConsumers$xResearch$xMethodology
606   $aConsumer behavior$xResearch$xMethodology
615  0$aConsumers$xResearch$xMethodology.
615  0$aConsumer behavior$xResearch$xMethodology.
676   $a658.8340721
702   $aAres$b Gast?on
702   $aVarela$b Paula$g(Varela Tomasco),
801  0$bMiFhGG
801  1$bMiFhGG
906   $aBOOK
912   $a9910583052503321
996   $aMethods in consumer research$91972635
997   $aUNINA