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Record Nr. |
UNINA9910583052503321 |
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Titolo |
Methods in consumer research . Volume 1 New approaches to classic methods / / edited by Gast�on Ares, Paula Varela |
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Pubbl/distr/stampa |
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Duxford : , : Woodhead Publishing, an imprint of Elsevier, , [2018] |
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�2018 |
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ISBN |
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Descrizione fisica |
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1 online resource (xx, 630 pages) : illustrations (some color) |
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Collana |
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Woodhead Publishing Series in Food Science, Technology and Nutrition |
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Disciplina |
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Soggetti |
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Consumers - Research - Methodology |
Consumer behavior - Research - Methodology |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di bibliografia |
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Includes bibliographical references at the end of each chapters and index. |
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Nota di contenuto |
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pt. 1. Introduction -- pt. 2. Qualitative techniques -- pt. 3. Liking and beyond -- pt. 4. Consumer segmentation -- pt. 5. Influence of extrinsic product characteristics. |
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Sommario/riassunto |
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This book discusses advances in the classical methods of consumer science, including qualitative techniques, focus groups and social media, as well as focusing on liking, a fundamental principle of consumer science; consumer segmentation; and the influence of extrinsic product characteristics. |
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