02005oam 2200445 450 991058305250332120190911100029.00-08-101258-6(OCoLC)1017986336(MiFhGG)GVRL7ZJR(EXLCZ)99379000000054372620180430h20182018 uy 0engurun|---uuuuardacontentrdamediardacarrierMethods in consumer researchVolume 1New approaches to classic methods /edited by Gast�on Ares, Paula VarelaDuxford :Woodhead Publishing, an imprint of Elsevier,[2018]�20181 online resource (xx, 630 pages) illustrations (some color)Woodhead Publishing Series in Food Science, Technology and Nutrition0-08-102089-9 Includes bibliographical references at the end of each chapters and index.pt. 1. Introduction -- pt. 2. Qualitative techniques -- pt. 3. Liking and beyond -- pt. 4. Consumer segmentation -- pt. 5. Influence of extrinsic product characteristics.This book discusses advances in the classical methods of consumer science, including qualitative techniques, focus groups and social media, as well as focusing on liking, a fundamental principle of consumer science; consumer segmentation; and the influence of extrinsic product characteristics.Woodhead Publishing in food science, technology, and nutrition.ConsumersResearchMethodologyConsumer behaviorResearchMethodologyConsumersResearchMethodology.Consumer behaviorResearchMethodology.658.8340721Ares Gast�onVarela Paula(Varela Tomasco),MiFhGGMiFhGGBOOK9910583052503321Methods in consumer research1972635UNINA