China's publishing industry in the era of big data / / Li Zhang [and three others]
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| Titolo: |
China's publishing industry in the era of big data / / Li Zhang [and three others]
|
| Pubblicazione: | Singapore : , : Social Sciences Academic Press, , [2022] |
| ©2022 | |
| Descrizione fisica: | 1 online resource (215 pages) |
| Disciplina: | 070.50951 |
| Soggetto topico: | Big data |
| Book industries and trade | |
| Publishers and publishing - China | |
| Persona (resp. second.): | ZhangLi <1965-> |
| Nota di contenuto: | Intro -- Series Preface -- Preface -- Contents -- 1 Existing Data in Traditional Publishing Industry -- 1.1 Types of Data in Traditional Publishing Industry -- 1.2 Volume of Data in Traditional Publishing Industry -- 1.3 Use of Data in Traditional Publishing Industry -- Reference -- 2 Big Data in the Internet Industry and Other Emerging Industries -- 2.1 Main Types of Big Data -- 2.2 Big Data Volume -- 2.3 Use of Big Data -- References -- 3 Characteristics of Data in the Traditional Publishing Industry and Emerging Industries Including the Internet Industry -- 3.1 Characteristics of Data in the Traditional Publishing Industry -- 3.2 Characteristics of Big Data in the Internet Industry -- 3.3 A Comparison of Data in the Traditional Publishing Industry and Big Data in the Internet Industry -- Reference -- 4 The Impact of Big Data on Traditional Publishing -- 4.1 The Great Impact of the Internet on Traditional Publishing -- 4.2 The Impact of Big Data on the Traditional Publishing Industry -- 4.3 The Impact of Big Data on Content Production and Marketing in the Publishing Industry -- References -- 5 Response Attempts of Traditional Publishing Industry to Emerging Industries Such as Internet -- 5.1 Attempts of Big Data Applications of Traditional Publishing Industry -- 5.2 Big Data Application Cases of Emerging Digital Content Industry -- 5.3 Role of Traditional Publishing Industry in Big Data Application -- 6 Thoughts and Suggestions on Development of Publishing Industry in Age of Big Data -- 6.1 Industry Level: Change Ideas Effectively -- 6.2 Enterprise Level: Rational Response to Big Data with Demand as Orientation. |
| Titolo autorizzato: | China's publishing industry in the era of big data |
| ISBN: | 981-19-0428-6 |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910559398603321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |
Serie:
Research series on the Chinese dream and China's development path.