1.

Record Nr.

UNINA9910559398603321

Titolo

China's publishing industry in the era of big data / / Li Zhang [and three others]

Pubbl/distr/stampa

Singapore : , : Social Sciences Academic Press, , [2022]

©2022

ISBN

981-19-0428-6

Descrizione fisica

1 online resource (215 pages)

Collana

Research series on the Chinese dream and China's development path

Disciplina

070.50951

Soggetti

Big data

Book industries and trade

Publishers and publishing - China

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Nota di contenuto

Intro -- Series Preface -- Preface -- Contents -- 1 Existing Data in Traditional Publishing Industry -- 1.1 Types of Data in Traditional Publishing Industry -- 1.2 Volume of Data in Traditional Publishing Industry -- 1.3 Use of Data in Traditional Publishing Industry -- Reference -- 2 Big Data in the Internet Industry and Other Emerging Industries -- 2.1 Main Types of Big Data -- 2.2 Big Data Volume -- 2.3 Use of Big Data -- References -- 3 Characteristics of Data in the Traditional Publishing Industry and Emerging Industries Including the Internet Industry -- 3.1 Characteristics of Data in the Traditional Publishing Industry -- 3.2 Characteristics of Big Data in the Internet Industry -- 3.3 A Comparison of Data in the Traditional Publishing Industry and Big Data in the Internet Industry -- Reference -- 4 The Impact of Big Data on Traditional Publishing -- 4.1 The Great Impact of the Internet on Traditional Publishing -- 4.2 The Impact of Big Data on the Traditional Publishing Industry -- 4.3 The Impact of Big Data on Content Production and Marketing in the Publishing Industry -- References -- 5 Response Attempts of Traditional Publishing Industry to Emerging Industries Such as Internet -- 5.1 Attempts of Big Data Applications of Traditional Publishing Industry -- 5.2 Big Data Application Cases of Emerging Digital Content Industry -- 5.3 Role of Traditional Publishing Industry in Big Data Application -- 6 Thoughts



and Suggestions on Development of Publishing Industry in Age of Big Data -- 6.1 Industry Level: Change Ideas Effectively -- 6.2 Enterprise Level: Rational Response to Big Data with Demand as Orientation.