03237nam 2200457 450 991055939860332120221120105814.0981-19-0428-6(MiAaPQ)EBC6951962(Au-PeEL)EBL6951962(CKB)21507176200041(EXLCZ)992150717620004120221120d2022 uy 0engurcnu||||||||txtrdacontentcrdamediacrrdacarrierChina's publishing industry in the era of big data /Li Zhang [and three others]Singapore :Social Sciences Academic Press,[2022]©20221 online resource (215 pages)Research series on the Chinese dream and China's development pathPrint version: Zhang, Li China's Publishing Industry in the Era of Big Data Singapore : Springer Singapore Pte. Limited,c2022 9789811904271 Intro -- Series Preface -- Preface -- Contents -- 1 Existing Data in Traditional Publishing Industry -- 1.1 Types of Data in Traditional Publishing Industry -- 1.2 Volume of Data in Traditional Publishing Industry -- 1.3 Use of Data in Traditional Publishing Industry -- Reference -- 2 Big Data in the Internet Industry and Other Emerging Industries -- 2.1 Main Types of Big Data -- 2.2 Big Data Volume -- 2.3 Use of Big Data -- References -- 3 Characteristics of Data in the Traditional Publishing Industry and Emerging Industries Including the Internet Industry -- 3.1 Characteristics of Data in the Traditional Publishing Industry -- 3.2 Characteristics of Big Data in the Internet Industry -- 3.3 A Comparison of Data in the Traditional Publishing Industry and Big Data in the Internet Industry -- Reference -- 4 The Impact of Big Data on Traditional Publishing -- 4.1 The Great Impact of the Internet on Traditional Publishing -- 4.2 The Impact of Big Data on the Traditional Publishing Industry -- 4.3 The Impact of Big Data on Content Production and Marketing in the Publishing Industry -- References -- 5 Response Attempts of Traditional Publishing Industry to Emerging Industries Such as Internet -- 5.1 Attempts of Big Data Applications of Traditional Publishing Industry -- 5.2 Big Data Application Cases of Emerging Digital Content Industry -- 5.3 Role of Traditional Publishing Industry in Big Data Application -- 6 Thoughts and Suggestions on Development of Publishing Industry in Age of Big Data -- 6.1 Industry Level: Change Ideas Effectively -- 6.2 Enterprise Level: Rational Response to Big Data with Demand as Orientation.Research series on the Chinese dream and China's development path.Big dataBook industries and tradePublishers and publishingChinaBig data.Book industries and trade.Publishers and publishing070.50951Zhang Li1965-MiAaPQMiAaPQMiAaPQBOOK9910559398603321China's publishing industry in the era of big data2965866UNINA