LEADER 03237nam 2200457 450 001 9910559398603321 005 20221120105814.0 010 $a981-19-0428-6 035 $a(MiAaPQ)EBC6951962 035 $a(Au-PeEL)EBL6951962 035 $a(CKB)21507176200041 035 $a(EXLCZ)9921507176200041 100 $a20221120d2022 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 00$aChina's publishing industry in the era of big data /$fLi Zhang [and three others] 210 1$aSingapore :$cSocial Sciences Academic Press,$d[2022] 210 4$d©2022 215 $a1 online resource (215 pages) 225 1 $aResearch series on the Chinese dream and China's development path 311 08$aPrint version: Zhang, Li China's Publishing Industry in the Era of Big Data Singapore : Springer Singapore Pte. Limited,c2022 9789811904271 327 $aIntro -- Series Preface -- Preface -- Contents -- 1 Existing Data in Traditional Publishing Industry -- 1.1 Types of Data in Traditional Publishing Industry -- 1.2 Volume of Data in Traditional Publishing Industry -- 1.3 Use of Data in Traditional Publishing Industry -- Reference -- 2 Big Data in the Internet Industry and Other Emerging Industries -- 2.1 Main Types of Big Data -- 2.2 Big Data Volume -- 2.3 Use of Big Data -- References -- 3 Characteristics of Data in the Traditional Publishing Industry and Emerging Industries Including the Internet Industry -- 3.1 Characteristics of Data in the Traditional Publishing Industry -- 3.2 Characteristics of Big Data in the Internet Industry -- 3.3 A Comparison of Data in the Traditional Publishing Industry and Big Data in the Internet Industry -- Reference -- 4 The Impact of Big Data on Traditional Publishing -- 4.1 The Great Impact of the Internet on Traditional Publishing -- 4.2 The Impact of Big Data on the Traditional Publishing Industry -- 4.3 The Impact of Big Data on Content Production and Marketing in the Publishing Industry -- References -- 5 Response Attempts of Traditional Publishing Industry to Emerging Industries Such as Internet -- 5.1 Attempts of Big Data Applications of Traditional Publishing Industry -- 5.2 Big Data Application Cases of Emerging Digital Content Industry -- 5.3 Role of Traditional Publishing Industry in Big Data Application -- 6 Thoughts and Suggestions on Development of Publishing Industry in Age of Big Data -- 6.1 Industry Level: Change Ideas Effectively -- 6.2 Enterprise Level: Rational Response to Big Data with Demand as Orientation. 410 0$aResearch series on the Chinese dream and China's development path. 606 $aBig data 606 $aBook industries and trade 606 $aPublishers and publishing$zChina 615 0$aBig data. 615 0$aBook industries and trade. 615 0$aPublishers and publishing 676 $a070.50951 702 $aZhang$b Li$f1965- 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910559398603321 996 $aChina's publishing industry in the era of big data$92965866 997 $aUNINA