Social marketing to protect the environment [[electronic resource] ] : what works / / Doug McKenzie-Mohr ... [et al.]
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| Titolo: |
Social marketing to protect the environment [[electronic resource] ] : what works / / Doug McKenzie-Mohr ... [et al.]
|
| Pubblicazione: | Los Angeles, [Calif.] ; ; London, : SAGE, c2012 |
| Descrizione fisica: | 1 online resource (257 p.) |
| Disciplina: | 658.8/02 |
| 658.802 | |
| Soggetto topico: | Social marketing |
| Green marketing | |
| Soggetto genere / forma: | Electronic books. |
| Altri autori: |
McKenzie-MohrDoug <1959->
|
| Note generali: | Description based upon print version of record. |
| Nota di bibliografia: | Includes bibliographical references and index. |
| Nota di contenuto: | section I. Introduction -- section II. Influencing behaviors in the residential sector -- section III. Influencing behaviors in the commercial sector -- section IV. Going forward. |
| Sommario/riassunto: | In this work the focus turns to the environment and how social marketing can be successful to change environmental behaviour. The text begins with a definition of the social marketing model and includes a discussion of various tools that can be used to develop social marketing strategies. |
| Titolo autorizzato: | Social marketing to protect the environment |
| ISBN: | 1-4833-4946-2 |
| 1-4522-2431-5 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910480908603321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |