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[null,"1.","Record Nr.",null,"UNINA9910480908603321"]
[null,null,"Titolo",null,"Social marketing to protect the environment [[electronic resource] ] : what works / / Doug McKenzie-Mohr ... [et al.]"]
[null,null,"Pubbl/distr/stampa",null,"Los Angeles, [Calif.] ; ; London, : SAGE, c2012"]
[null,null,"ISBN",null,"1-4833-4946-2"]
[{"$nulls":4},"1-4522-2431-5"]
[null,null,"Descrizione fisica",null,"1 online resource (257 p.)"]
[null,null,"Disciplina",null,"658.8/02"]
[{"$nulls":4},"658.802"]
[null,null,"Soggetti",null,"Social marketing"]
[{"$nulls":4},"Green marketing"]
[{"$nulls":4},"Electronic books."]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,"Nota di contenuto",null,"section I. Introduction -- section II. Influencing behaviors in the residential sector -- section III. Influencing behaviors in the commercial sector -- section IV. Going forward."]
[null,null,null,"Sommario/riassunto","In this work the focus turns to the environment and how social marketing can be successful to change environmental behaviour. The text begins with a definition of the social marketing model and includes a discussion of various tools that can be used to develop social marketing strategies."]