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010   $a1-4522-2431-5
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035   $a(EBL)1598335
035   $a(SSID)ssj0001113259
035   $a(PQKBManifestationID)12529299
035   $a(PQKBTitleCode)TC0001113259
035   $a(PQKBWorkID)11166495
035   $a(PQKB)11644450
035   $a(MiAaPQ)EBC1598335
035   $a(OCoLC)872672201
035   $a(StDuBDS)EDZ0000174362
035   $a(EXLCZ)992550000001197912
100   $a20131121d2012      fy|            0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 00$aSocial marketing to protect the environment$b[electronic resource] $ewhat works /$fDoug McKenzie-Mohr ... [et al.]
210   $aLos Angeles, [Calif.] ;$aLondon $cSAGE$dc2012
215   $a1 online resource (257 p.)
300   $aDescription based upon print version of record.
311   $a1-4522-3853-7 
311   $a1-322-28294-3 
311   $a1-4129-9129-3 
320   $aIncludes bibliographical references and index.
327   $asection I. Introduction -- section II. Influencing behaviors in the residential sector -- section III. Influencing behaviors in the commercial sector -- section IV. Going forward.
330 8 $aIn this work the focus turns to the environment and how social marketing can be successful to change environmental behaviour. The text begins with a definition of the social marketing model and includes a discussion of various tools that can be used to develop social marketing strategies.
606   $aSocial marketing
606   $aGreen marketing
608   $aElectronic books.
615  0$aSocial marketing.
615  0$aGreen marketing.
676   $a658.8/02
676   $a658.802
701   $aMcKenzie-Mohr$b Doug$f1959-$01051741
801  0$bStDuBDS
801  1$bStDuBDS
906   $aBOOK
912   $a9910480908603321
996   $aSocial marketing to protect the environment$92482464
997   $aUNINA