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Record Nr. |
UNINA9910480908603321 |
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Titolo |
Social marketing to protect the environment [[electronic resource] ] : what works / / Doug McKenzie-Mohr ... [et al.] |
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Pubbl/distr/stampa |
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Los Angeles, [Calif.] ; ; London, : SAGE, c2012 |
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ISBN |
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1-4833-4946-2 |
1-4522-2431-5 |
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Descrizione fisica |
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1 online resource (257 p.) |
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Altri autori (Persone) |
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McKenzie-MohrDoug <1959-> |
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Disciplina |
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Soggetti |
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Social marketing |
Green marketing |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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section I. Introduction -- section II. Influencing behaviors in the residential sector -- section III. Influencing behaviors in the commercial sector -- section IV. Going forward. |
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Sommario/riassunto |
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In this work the focus turns to the environment and how social marketing can be successful to change environmental behaviour. The text begins with a definition of the social marketing model and includes a discussion of various tools that can be used to develop social marketing strategies. |
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