Branding Canada [[electronic resource] ] : projecting Canada's soft power through public diplomacy / / Evan H. Potter
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| Autore: |
Potter Evan H
|
| Titolo: |
Branding Canada [[electronic resource] ] : projecting Canada's soft power through public diplomacy / / Evan H. Potter
|
| Pubblicazione: | Montreal, : McGill-Queen's University Press, c2009 |
| Descrizione fisica: | 1 electronic text (xvi, 368 p. : ill.) : digital file |
| Disciplina: | 327.71009/045 |
| Soggetto topico: | Diplomacy |
| Public relations and politics - Canada - History | |
| Soggetto geografico: | Canada Foreign relations 1945- |
| Canada Relations | |
| Soggetto genere / forma: | Electronic books. |
| Nota di bibliografia: | Includes bibliographical references and index. |
| Nota di contenuto: | 1. Introduction: Canada's Warm but Fuzzy International Image -- Pt. 1. Definitions, Debates, History -- 2. What Is Public Diplomacy? -- 3. The Origins and Development of Canada's Public Diplomacy / Sean Rushton -- Pt. 2. The Instruments -- 4. Public Affairs and International Cultural Relations -- 5. International Education -- 6. International Broadcasting and New Media -- 7. The Economic Face of Public Diplomacy: International Business Promotion and Tourism / Jason Bouzanis -- Pt. 3. The Process -- 8. The Practice of Public Diplomacy -- 9. How to Brand Canada: Experiences on the Ground -- 10. A New Architecture for Canada's Public Diplomacy. |
| Titolo autorizzato: | Branding Canada |
| ISBN: | 1-282-86629-X |
| 9786612866296 | |
| 0-7735-7582-0 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910459925503321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |